Brandwave

Culture Amp vs Nectar:Which is more popular?

In September 2026, Nectar had more branded searches than Culture Amp among employee engagement platforms in New Zealand. Nectar had about 2,910 branded searches, while Culture Amp had 1,010. Nectar made up 18.2% of all employee engagement platform searches we track, and Culture Amp accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about employee engagement platforms, Culture Amp appeared in four of the five answers and Nectar in two. Culture Amp was mentioned before Nectar in three out of five answers.

Among employee engagement platforms in New Zealand in September 2026

Who do people search for more?

Nectar, about 3 searches for every 1 for Culture Amp

Nectar 2.9K searchesCulture Amp 1K searches

Who does AI mention more?

Culture Amp, mentioned in 4 of 5 answers, Nectar in 2

Culture Amp in 4 of 5Nectar in 2 of 5

Who does AI recommend more?

Culture Amp, named ahead of Nectar in 3 of 5 answers

Culture Amp first in 3Nectar first in 2

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Top employee engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Culture Amp was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nectar was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Culture Amp was listed before Nectar in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culture Amp1st
  2. Bonusly2nd
  3. Nectar3rd
  4. Employment Hero4th
  5. Lattice5th
  6. 15Five6th
  7. Qualtrics–
  8. Officevibe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culture Amp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonusly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nectar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 15Five1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lattice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Officevibe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Culture Amp or Nectar more popular in search?

This chart shows how often people search Google for Culture Amp and Nectar by name. Each line represents a brand's share of searches for all eight employee engagement platforms we track, month by month, from searches in New Zealand.

Culture Amp and Nectar among employee engagement platforms in New Zealand, by month

Share of searches by month for Nectar, Culture Amp. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroNectarQualtricsCulture AmpOfficevibe15FiveBonuslyLattice
Oct 202557.6%16.9%14%7.6%1.2%1.9%0.58%0.12%
Nov 202560.9%17.9%9.8%8%0.68%2%0.62%0.06%
Dec 202562.6%22.5%6.8%5.6%0.7%1.1%0.62%0.08%
Jan 202663.7%19%7.9%6.9%1.1%0.87%0.47%0.08%
Feb 202661.8%18.4%9.9%7.6%1.1%0.69%0.38%0.08%
Mar 202659.9%17.6%14.6%6%0.85%0.67%0.36%0.06%
Apr 202660.5%18%14.2%5.4%0.67%0.67%0.37%0.15%
May 202660.4%17.8%14.6%5.4%0.85%0.55%0.31%0.06%
Jun 202662.1%15.1%12%8.2%0.69%0.88%0.94%0.06%
Jul 202665.2%15.8%12.6%4.8%0.59%0.59%0.26%0.13%
Aug 202660.5%17.8%14.7%5.4%0.67%0.61%0.31%0.06%
Sep 202662.1%18.2%11.9%6.3%0.69%0.31%0.31%0.13%

How has the Culture Amp and Nectar comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee engagement platforms in September 2026?

2 changes

  1. In September 2026, Culture Amp gained share of searches among employee engagement platforms in New Zealand, from 5.4% to 6.3%.

  2. Nectar’s share of searches among employee engagement platforms in New Zealand has gained ground for 3 months in a row, from 15.1% to 18.2% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Culture Amp’s and Nectar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Culture Amp

5 branded search terms

  • culture amp
  • culture amp engagement
  • culture amp recognition
  • cultureamp
  • cultureamp engagement

Nectar

1 branded search term

  • nectar hr

How the Brand Demand Index is measured

Other head-to-heads among employee engagement platforms

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