AskNicely vs Qualtrics:Which is more popular?
In September 2026, Qualtrics had more branded searches than AskNicely among customer feedback platforms in New Zealand. Qualtrics had about 1,900 branded searches, while AskNicely had 400. Qualtrics made up 23.2% of all customer feedback platform searches we track, and AskNicely accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about customer feedback platforms, AskNicely and Qualtrics each appeared in three of the four answers. AskNicely was mentioned before Qualtrics in three out of four answers.
Who do people search for more?
Qualtrics, about 5 searches for every 1 for AskNicely
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
AskNicely, named ahead of Qualtrics in 3 of 4 answers
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Top customer feedback platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, AskNicely was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Qualtrics was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. AskNicely was listed before Qualtrics in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SurveyMonkey3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Qualtrics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Typeform3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- AskNicely3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Survicate2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Canny1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Medallia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Delighted0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about customer feedback platforms
4 answers
Asked ChatGPT
“Which customer feedback platform should I use in New Zealand?”
Asked ChatGPT
“What are the best customer feedback platforms in New Zealand?”
Asked ChatGPT
“What's the best customer feedback platform in New Zealand for customer feedback collection?”
Searched Google, AI Overview
“customer feedback platform”
Searched Google, AI Overview
“review request software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AskNicely or Qualtrics more popular in search?
This chart shows how often people search Google for AskNicely and Qualtrics by name. Each line represents a brand's share of searches for all eight customer feedback platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Qualtrics, AskNicely. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Typeform | AskNicely | Medallia | Canny | Survicate | Delighted |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 23% | 18.2% | 4.6% | 1.7% | 0.1% | 0.29% | 0.19% |
| Nov 2025 | 56.3% | 16.7% | 19.8% | 5.1% | 1.5% | 0.21% | 0.31% | 0.1% |
| Dec 2025 | 55.4% | 16.8% | 19.1% | 5% | 2.5% | 0.38% | 0.38% | 0.38% |
| Jan 2026 | 48.2% | 16.6% | 26.6% | 5.5% | 1.8% | 0.33% | 0.83% | 0.17% |
| Feb 2026 | 56.1% | 16.6% | 20.4% | 4.2% | 1.8% | 0.38% | 0.38% | 0.25% |
| Mar 2026 | 51.7% | 23% | 18.2% | 4.6% | 1.6% | 0.29% | 0.38% | 0.29% |
| Apr 2026 | 51.6% | 22.3% | 18.8% | 4.6% | 2% | 0.12% | 0.47% | 0.12% |
| May 2026 | 48.5% | 26.5% | 17.6% | 4.4% | 2.3% | 0.11% | 0.33% | 0.22% |
| Jun 2026 | 51.5% | 22.2% | 18.7% | 4.6% | 2% | 0.12% | 0.47% | 0.35% |
| Jul 2026 | 53.3% | 23% | 15.7% | 4.8% | 2.3% | 0.24% | 0.48% | 0.12% |
| Aug 2026 | 51.1% | 27.9% | 15.1% | 3.7% | 1.4% | 0.12% | 0.46% | 0.23% |
| Sep 2026 | 53.7% | 23.2% | 15.9% | 4.9% | 1.7% | 0.24% | 0.24% | 0.12% |
How has the AskNicely and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of AskNicely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AskNicely’s share of searches among customer feedback platforms in New Zealand moved from 4.6% to 4.9%, and its estimated monthly branded searches moved from 480 to 400.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among customer feedback platforms in New Zealand moved from 23% to 23.2%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for New Zealand customer feedback platforms in September 2026?
2 changes
In September 2026, AskNicely gained share of searches among customer feedback platforms in New Zealand, from 3.7% to 4.9%.
In September 2026, Qualtrics lost share of searches among customer feedback platforms in New Zealand, from 27.9% to 23.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AskNicely’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among customer feedback platforms
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