Brandwave

How popular isAskNicely in search?

In August 2026, there were an estimated 330 branded searches for AskNicely in New Zealand which is down 35.3% over the last 11 months. AskNicely holds 67.3% estimated Share of Search among New Zealand customer feedback platforms and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. AskNicely67.3%
  2. Medallia26.5%
  3. Delighted4.1%
  4. Canny2%
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Which customer feedback platforms compete with AskNicely?

AskNicely against customer feedback platforms in New Zealand, by month

Share of Search by month for AskNicely, Medallia, Delighted, Canny. The figures are in the table below the chart.

View monthly share of search table
MonthAskNicelyMedalliaDelightedCanny
Oct 202568.9%27%2.7%1.4%
Nov 202573.9%21.7%1.4%2.9%
Dec 202558.7%32.6%4.3%4.3%
Jan 202669.4%24.5%2%4.1%
Feb 202661.8%29.1%3.6%5.5%
Mar 202667.6%24.3%4.1%4.1%
Apr 202667.2%29.5%1.6%1.6%
May 202662.1%33.3%3%1.5%
Jun 202665.1%28.6%4.8%1.6%
Jul 202664.1%31.3%1.6%3.1%
Aug 202667.3%26.5%4.1%2%
Sep 2026————
  1. 1.AskNicely

    67.3%

    held 1st · 330 estimated branded searches · -19.5% vs prior month · +3.3 points

  2. 2.Medallia

    26.5%

    held 2nd · 130 estimated branded searches · -35% vs prior month · -4.7 points

  3. 3.Delighted

    4.1%

    moved from 4th to 3rd · 20 estimated branded searches · +100% vs prior month · +2.5 points

  4. 4.Canny

    2%

    moved from 3rd to 4th · 10 estimated branded searches · -50% vs prior month · -1.1 points

Compare search popularity between AskNicely and its closest rivals

How has branded search demand for AskNicely changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AskNicely in New Zealand fell from 510 to 330.
  • Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among customer feedback platforms in New Zealand decreased from 68.9% to 67.3%.
  • Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among customer feedback platforms in New Zealand peaked at 73.9% in November 2025 and was lowest at 58.7% in December 2025.

How did search popularity change for New Zealand customer feedback platforms in August 2026?

  1. In August 2026, Delighted overtook Canny to rank 3rd among customer feedback platforms in New Zealand, at 4.1%.

  2. In August 2026, AskNicely gained estimated Share of Search among customer feedback platforms in New Zealand, from 64.1% to 67.3%.

  3. In August 2026, Medallia lost estimated Share of Search among customer feedback platforms in New Zealand, from 31.3% to 26.5%.

  4. In August 2026, Canny lost estimated Share of Search among customer feedback platforms in New Zealand, from 3.1% to 2%.

How is AskNicely measured?

Brandwave collects information about searches that people make online using AskNicely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • asknicely
  • asknicely com
  • asknicely near me
  • asknicely nps
  • asknicely nz

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How the Brand Demand Index is measured

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Is AskNicely your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.