AskNicely vs Survicate:Which is more popular?
In September 2026, AskNicely had more branded searches than Survicate among customer feedback platforms in New Zealand. AskNicely had about 400 branded searches, while Survicate had 20. AskNicely made up 4.9% of all customer feedback platform searches we track, and Survicate accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about customer feedback platforms, AskNicely appeared in three of the four answers and Survicate in two. AskNicely was mentioned before Survicate in every answer that named either.
Who do people search for more?
AskNicely, about 20 searches for every 1 for Survicate
Who does AI mention more?
AskNicely, mentioned in 3 of 4 answers, Survicate in 2
Who does AI recommend more?
AskNicely, named ahead of Survicate in 3 of 3 answers
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Top customer feedback platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, AskNicely was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Survicate was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. AskNicely was listed before Survicate in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SurveyMonkey3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Qualtrics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Typeform3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- AskNicely3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Survicate2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Canny1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Medallia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Delighted0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about customer feedback platforms
4 answers
Asked ChatGPT
“Which customer feedback platform should I use in New Zealand?”
Asked ChatGPT
“What are the best customer feedback platforms in New Zealand?”
Asked ChatGPT
“What's the best customer feedback platform in New Zealand for customer feedback collection?”
Searched Google, AI Overview
“customer feedback platform”
Searched Google, AI Overview
“review request software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AskNicely or Survicate more popular in search?
This chart shows how often people search Google for AskNicely and Survicate by name. Each line represents a brand's share of searches for all eight customer feedback platforms we track, month by month, from searches in New Zealand.
Share of searches by month for AskNicely, Survicate. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Typeform | AskNicely | Medallia | Canny | Survicate | Delighted |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 23% | 18.2% | 4.6% | 1.7% | 0.1% | 0.29% | 0.19% |
| Nov 2025 | 56.3% | 16.7% | 19.8% | 5.1% | 1.5% | 0.21% | 0.31% | 0.1% |
| Dec 2025 | 55.4% | 16.8% | 19.1% | 5% | 2.5% | 0.38% | 0.38% | 0.38% |
| Jan 2026 | 48.2% | 16.6% | 26.6% | 5.5% | 1.8% | 0.33% | 0.83% | 0.17% |
| Feb 2026 | 56.1% | 16.6% | 20.4% | 4.2% | 1.8% | 0.38% | 0.38% | 0.25% |
| Mar 2026 | 51.7% | 23% | 18.2% | 4.6% | 1.6% | 0.29% | 0.38% | 0.29% |
| Apr 2026 | 51.6% | 22.3% | 18.8% | 4.6% | 2% | 0.12% | 0.47% | 0.12% |
| May 2026 | 48.5% | 26.5% | 17.6% | 4.4% | 2.3% | 0.11% | 0.33% | 0.22% |
| Jun 2026 | 51.5% | 22.2% | 18.7% | 4.6% | 2% | 0.12% | 0.47% | 0.35% |
| Jul 2026 | 53.3% | 23% | 15.7% | 4.8% | 2.3% | 0.24% | 0.48% | 0.12% |
| Aug 2026 | 51.1% | 27.9% | 15.1% | 3.7% | 1.4% | 0.12% | 0.46% | 0.23% |
| Sep 2026 | 53.7% | 23.2% | 15.9% | 4.9% | 1.7% | 0.24% | 0.24% | 0.12% |
How has the AskNicely and Survicate comparison changed over the last 12 months?
3 findings
- AskNicely was ahead of Survicate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AskNicely’s share of searches among customer feedback platforms in New Zealand moved from 4.6% to 4.9%, and its estimated monthly branded searches moved from 480 to 400.
- Across the 12 months ending September 2026, Survicate’s share of searches among customer feedback platforms in New Zealand moved from 0.29% to 0.24%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand customer feedback platforms in September 2026?
2 changes
In September 2026, AskNicely gained share of searches among customer feedback platforms in New Zealand, from 3.7% to 4.9%.
In September 2026, Survicate fell from 6th to 7th among customer feedback platforms in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AskNicely’s and Survicate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among customer feedback platforms
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