Brandwave

How popular isAskNicely?

In September 2026, people searched for AskNicely by name about 400 times in New Zealand, a 16.7% decrease from the previous year. These searches made up 4.9% of all New Zealand customer feedback platform searches, placing AskNicely fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about customer feedback platforms, AskNicely appeared in three of the four answers and was the most recommended of the eight.

Search and AI answers in September 2026

AskNicely is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. SurveyMonkeyShare of searches 53.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. QualtricsShare of searches 23.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. TypeformShare of searches 15.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. AskNicelyShare of searches 4.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. MedalliaShare of searches 1.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+3 more

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Top customer feedback platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AskNicely was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. AskNicely is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AskNicely1st
  2. SurveyMonkey2nd
  3. Qualtrics3rd
  4. Typeform4th
  5. Canny5th
  6. Survicate6th
  7. Medallia–
  8. Delighted–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Qualtrics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Typeform3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AskNicely3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Survicate2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Canny1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Medallia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Delighted0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about customer feedback platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which customer feedback platforms compete with AskNicely?

AskNicely against customer feedback platforms in New Zealand, by month

Share of searches by month for SurveyMonkey, Qualtrics, Typeform, AskNicely. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsTypeformAskNicelyMedalliaCannySurvicateDelighted
Oct 202551.8%23%18.2%4.6%1.7%0.1%0.29%0.19%
Nov 202556.3%16.7%19.8%5.1%1.5%0.21%0.31%0.1%
Dec 202555.4%16.8%19.1%5%2.5%0.38%0.38%0.38%
Jan 202648.2%16.6%26.6%5.5%1.8%0.33%0.83%0.17%
Feb 202656.1%16.6%20.4%4.2%1.8%0.38%0.38%0.25%
Mar 202651.7%23%18.2%4.6%1.6%0.29%0.38%0.29%
Apr 202651.6%22.3%18.8%4.6%2%0.12%0.47%0.12%
May 202648.5%26.5%17.6%4.4%2.3%0.11%0.33%0.22%
Jun 202651.5%22.2%18.7%4.6%2%0.12%0.47%0.35%
Jul 202653.3%23%15.7%4.8%2.3%0.24%0.48%0.12%
Aug 202651.1%27.9%15.1%3.7%1.4%0.12%0.46%0.23%
Sep 202653.7%23.2%15.9%4.9%1.7%0.24%0.24%0.12%

  1. 1.SurveyMonkey

    53.7%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Qualtrics

    23.2%

    Held 2nd. 1.9K estimated branded searches, -20.8% vs prior month. Share -4.7 points.

  3. 3.Typeform

    15.9%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.AskNicely

    4.9%

    Held 4th. 400 estimated branded searches, +25% vs prior month. Share +1.2 points.

  5. 5.Medallia

    1.7%

    Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share +0.3 points.

  6. 6.Canny

    0.24%

    Moved from 8th to 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  7. 7.Survicate

    0.24%

    Moved from 6th to 7th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.

  8. 8.Delighted

    0.12%

    Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between AskNicely and its closest rivals

Every comparison with AskNicely

8 comparisons

How has branded search demand for AskNicely changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AskNicely in New Zealand fell from 480 to 400.
  • Across the 12 months ending September 2026, AskNicely’s share of searches among customer feedback platforms in New Zealand peaked at 5.5% in January 2026 and was lowest at 3.7% in August 2026.

How did search popularity change for New Zealand customer feedback platforms in September 2026?

6 changes

  1. In September 2026, SurveyMonkey gained share of searches among customer feedback platforms in New Zealand, from 51.1% to 53.7%.

  2. In September 2026, AskNicely gained share of searches among customer feedback platforms in New Zealand, from 3.7% to 4.9%.

  3. In September 2026, Typeform gained share of searches among customer feedback platforms in New Zealand, from 15.1% to 15.9%.

  4. In September 2026, Qualtrics lost share of searches among customer feedback platforms in New Zealand, from 27.9% to 23.2%.

  5. In September 2026, Canny rose from 8th to 6th among customer feedback platforms in New Zealand.

  6. In September 2026, Delighted fell from 7th to 8th among customer feedback platforms in New Zealand.

How are AskNicely’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AskNicely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asknicely
  • asknicely nps

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How the Brand Demand Index is measured

Where does AskNicely compete?

AskNicely is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Customer feedback platforms4th of 84.9%Shown above
Voice of customer platforms4th of 94.9%Show ranking
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Is AskNicely your brand?

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