AskNicely vs Sprig:Which is more popular?
In September 2026, AskNicely and Sprig were level in searches among voice of customer platforms in New Zealand, with an estimated 390 branded searches each, at 4.9% of the total each. When we asked ChatGPT and Google AI Overviews about voice of customer platforms, AskNicely appeared in three of the five answers and Sprig in none.
Who do people search for more?
AskNicely and Sprig are searched for about as often as each other.
Who does AI mention more?
AskNicely, mentioned in 3 of 5 answers, Sprig in 0
Who does AI recommend more?
AskNicely, the only one of the two named
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Top voice of customer platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AskNicely was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sprig did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AskNicely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SurveyMonkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Survicate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alchemer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InMoment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about voice of customer platforms
5 answers
Asked ChatGPT
“Which voice of customer platform should I use in New Zealand?”
Asked ChatGPT
“What are the best voice of customer platforms in New Zealand?”
Asked ChatGPT
“What's the best voice of customer platform in New Zealand for customer feedback?”
Searched Google, AI Overview
“voice of customer platform”
Searched Google, AI Overview
“customer feedback software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AskNicely or Sprig more popular in search?
This chart shows how often people search Google for AskNicely and Sprig by name. Each line represents a brand's share of searches for all nine voice of customer platforms we track, month by month, from searches in New Zealand.
Share of searches by month for AskNicely, Sprig. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Thematic | AskNicely | Sprig | Medallia | Alchemer | InMoment | Survicate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 24.6% | 7.4% | 4.9% | 4% | 1.7% | 1.1% | 0.72% | 0.31% |
| Nov 2025 | 61.6% | 18.2% | 6.7% | 5.5% | 3.6% | 1.6% | 1.6% | 0.8% | 0.34% |
| Dec 2025 | 58.7% | 17.8% | 7.9% | 5.3% | 5.3% | 2.2% | 1% | 1.4% | 0.4% |
| Jan 2026 | 55.9% | 19.3% | 7.5% | 6.2% | 5% | 2.1% | 1.7% | 1.3% | 0.96% |
| Feb 2026 | 60.8% | 18% | 6.6% | 4.4% | 5.4% | 1.9% | 1.5% | 0.97% | 0.41% |
| Mar 2026 | 56% | 24.9% | 6.1% | 5% | 4% | 1.8% | 1.1% | 0.73% | 0.41% |
| Apr 2026 | 55.1% | 23.8% | 6% | 4.9% | 4.9% | 2.1% | 1.8% | 0.88% | 0.5% |
| May 2026 | 51.2% | 27.9% | 6.9% | 4.5% | 4.5% | 2.4% | 1.3% | 0.81% | 0.35% |
| Jun 2026 | 55.6% | 24% | 6.1% | 4.9% | 4.9% | 2.1% | 1.4% | 0.51% | 0.51% |
| Jul 2026 | 56.9% | 24.6% | 5% | 5% | 4.1% | 2.2% | 1.2% | 0.39% | 0.52% |
| Aug 2026 | 53.1% | 29% | 5.8% | 3.9% | 4.7% | 1.3% | 1.1% | 0.6% | 0.48% |
| Sep 2026 | 55.3% | 23.9% | 7.4% | 4.9% | 4.9% | 1.8% | 1.1% | 0.5% | 0.25% |
How has the AskNicely and Sprig comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Sprig took it in February 2026, AskNicely took it in March 2026, Sprig took it in August 2026.
- Across the 12 months ending September 2026, AskNicely’s share of searches among voice of customer platforms in New Zealand held steady at 4.9%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, Sprig’s share of searches among voice of customer platforms in New Zealand moved from 4% to 4.9%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand voice of customer platforms in September 2026?
1 change
In September 2026, AskNicely overtook Sprig to rank 4th among voice of customer platforms in New Zealand, with 4.9% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AskNicely’s and Sprig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among voice of customer platforms
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