Qualtrics vs Thematic:Which is more popular?
In September 2026, Qualtrics had more branded searches than Thematic among voice of customer platforms in New Zealand. Qualtrics had about 1,900 branded searches, while Thematic had 590. Qualtrics made up 23.9% of all voice of customer platform searches we track, and Thematic accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about voice of customer platforms, Qualtrics appeared in all five answers and Thematic in two. Qualtrics was mentioned before Thematic in four out of five answers.
Who do people search for more?
Qualtrics, about 3 searches for every 1 for Thematic
Who does AI mention more?
Qualtrics, mentioned in every answer we collected
Who does AI recommend more?
Qualtrics, named ahead of Thematic in 4 of 5 answers
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Top voice of customer platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Qualtrics appeared in all five answers. Thematic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Qualtrics was listed before Thematic in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AskNicely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SurveyMonkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Survicate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alchemer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InMoment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about voice of customer platforms
5 answers
Asked ChatGPT
“Which voice of customer platform should I use in New Zealand?”
Asked ChatGPT
“What are the best voice of customer platforms in New Zealand?”
Asked ChatGPT
“What's the best voice of customer platform in New Zealand for customer feedback?”
Searched Google, AI Overview
“voice of customer platform”
Searched Google, AI Overview
“customer feedback software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Qualtrics or Thematic more popular in search?
This chart shows how often people search Google for Qualtrics and Thematic by name. Each line represents a brand's share of searches for all nine voice of customer platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Qualtrics, Thematic. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Thematic | AskNicely | Sprig | Medallia | Alchemer | InMoment | Survicate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 24.6% | 7.4% | 4.9% | 4% | 1.7% | 1.1% | 0.72% | 0.31% |
| Nov 2025 | 61.6% | 18.2% | 6.7% | 5.5% | 3.6% | 1.6% | 1.6% | 0.8% | 0.34% |
| Dec 2025 | 58.7% | 17.8% | 7.9% | 5.3% | 5.3% | 2.2% | 1% | 1.4% | 0.4% |
| Jan 2026 | 55.9% | 19.3% | 7.5% | 6.2% | 5% | 2.1% | 1.7% | 1.3% | 0.96% |
| Feb 2026 | 60.8% | 18% | 6.6% | 4.4% | 5.4% | 1.9% | 1.5% | 0.97% | 0.41% |
| Mar 2026 | 56% | 24.9% | 6.1% | 5% | 4% | 1.8% | 1.1% | 0.73% | 0.41% |
| Apr 2026 | 55.1% | 23.8% | 6% | 4.9% | 4.9% | 2.1% | 1.8% | 0.88% | 0.5% |
| May 2026 | 51.2% | 27.9% | 6.9% | 4.5% | 4.5% | 2.4% | 1.3% | 0.81% | 0.35% |
| Jun 2026 | 55.6% | 24% | 6.1% | 4.9% | 4.9% | 2.1% | 1.4% | 0.51% | 0.51% |
| Jul 2026 | 56.9% | 24.6% | 5% | 5% | 4.1% | 2.2% | 1.2% | 0.39% | 0.52% |
| Aug 2026 | 53.1% | 29% | 5.8% | 3.9% | 4.7% | 1.3% | 1.1% | 0.6% | 0.48% |
| Sep 2026 | 55.3% | 23.9% | 7.4% | 4.9% | 4.9% | 1.8% | 1.1% | 0.5% | 0.25% |
How has the Qualtrics and Thematic comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Thematic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among voice of customer platforms in New Zealand moved from 24.6% to 23.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms in New Zealand held steady at 7.4%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand voice of customer platforms in September 2026?
2 changes
In September 2026, Thematic gained share of searches among voice of customer platforms in New Zealand, from 5.8% to 7.4%.
In September 2026, Qualtrics lost share of searches among voice of customer platforms in New Zealand, from 29% to 23.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Qualtrics’ and Thematic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among voice of customer platforms
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