Voice of customer platforms in New Zealand:Which are most popular?
In September 2026, SurveyMonkey was the most searched voice of customer platform in New Zealand, accounting for 55.3% of all searches among the nine platforms we track. When we checked with ChatGPT and Google AI Overviews, Qualtrics showed up in every answer. Qualtrics was recommended most often, coming first in three out of five responses.
SurveyMonkeyShare of searches 55.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
QualtricsShare of searches 23.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- ThematicShare of searches 7.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
AskNicelyShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
SprigShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow voice of customer platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top voice of customer platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Qualtrics appeared every time. Qualtrics was recommended most often, coming first in three out of five answers. AskNicely was second, and Medallia was third. Sprig, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AskNicely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SurveyMonkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Survicate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alchemer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InMoment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about voice of customer platforms
5 answers
Asked ChatGPT
“Which voice of customer platform should I use in New Zealand?”
Asked ChatGPT
“What are the best voice of customer platforms in New Zealand?”
Asked ChatGPT
“What's the best voice of customer platform in New Zealand for customer feedback?”
Searched Google, AI Overview
“voice of customer platform”
Searched Google, AI Overview
“customer feedback software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which voice of customer platforms do people search for most?
This chart shows how often people search Google for each voice of customer platform by name. Each line represents a brand's share of searches for all nine voice of customer platforms we track, month by month, from searches in New Zealand.
Share of searches by month for SurveyMonkey, Qualtrics, Thematic, AskNicely, Sprig. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Thematic | AskNicely | Sprig | Medallia | Alchemer | InMoment | Survicate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 24.6% | 7.4% | 4.9% | 4% | 1.7% | 1.1% | 0.72% | 0.31% |
| Nov 2025 | 61.6% | 18.2% | 6.7% | 5.5% | 3.6% | 1.6% | 1.6% | 0.8% | 0.34% |
| Dec 2025 | 58.7% | 17.8% | 7.9% | 5.3% | 5.3% | 2.2% | 1% | 1.4% | 0.4% |
| Jan 2026 | 55.9% | 19.3% | 7.5% | 6.2% | 5% | 2.1% | 1.7% | 1.3% | 0.96% |
| Feb 2026 | 60.8% | 18% | 6.6% | 4.4% | 5.4% | 1.9% | 1.5% | 0.97% | 0.41% |
| Mar 2026 | 56% | 24.9% | 6.1% | 5% | 4% | 1.8% | 1.1% | 0.73% | 0.41% |
| Apr 2026 | 55.1% | 23.8% | 6% | 4.9% | 4.9% | 2.1% | 1.8% | 0.88% | 0.5% |
| May 2026 | 51.2% | 27.9% | 6.9% | 4.5% | 4.5% | 2.4% | 1.3% | 0.81% | 0.35% |
| Jun 2026 | 55.6% | 24% | 6.1% | 4.9% | 4.9% | 2.1% | 1.4% | 0.51% | 0.51% |
| Jul 2026 | 56.9% | 24.6% | 5% | 5% | 4.1% | 2.2% | 1.2% | 0.39% | 0.52% |
| Aug 2026 | 53.1% | 29% | 5.8% | 3.9% | 4.7% | 1.3% | 1.1% | 0.6% | 0.48% |
| Sep 2026 | 55.3% | 23.9% | 7.4% | 4.9% | 4.9% | 1.8% | 1.1% | 0.5% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.3% | 4.4K | 0% | +2.1 points | |
| 2, held 2nd | 23.9% | 1.9K | -20.8% | -5.1 points | |
| 3, held 3rd | 7.4% | 590 | +22.9% | +1.6 points | |
| 4, moved from 5th to 4th | 4.9% | 390 | +21.9% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.9% | 390 | 0% | +0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.8% | 140 | +27.3% | +0.4 points | |
| 7, held 7th | 1.1% | 90 | 0% | 0 points | |
| 8, held 8th | 0.5% | 40 | -20% | -0.1 points | |
| 9, held 9th | 0.25% | 20 | -50% | -0.2 points |
55.3%
Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share +2.1 points.
23.9%
Held 2nd. 1.9K estimated branded searches, -20.8% vs prior month. Share -5.1 points.
3.Thematic
7.4%
Held 3rd. 590 estimated branded searches, +22.9% vs prior month. Share +1.6 points.
4.9%
Moved from 5th to 4th. 390 estimated branded searches, +21.9% vs prior month. Share +1 points.
5.
Sprig4.9%
Moved from 4th to 5th. 390 estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Medallia1.8%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.4 points.
7.
Alchemer1.1%
Held 7th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
8.
InMoment0.5%
Held 8th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.
0.25%
Held 9th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.
Which brand is most popular in search among voice of customer platforms in New Zealand?
9 brands
In September 2026, SurveyMonkey was the most searched among voice of customer platforms in New Zealand, with an estimated 4.4K branded searches, 55.3% of all searches for the nine we track. Qualtrics is in 2nd place, 31.4 percentage points behind at 23.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| SurveyMonkey | 55.3% | 61.6%Nov 2025 | 51.2%May 2026 | 1st |
| Qualtrics | 24.6% → 23.9% | 29%Aug 2026 | 17.8%Dec 2025 | 2nd |
| Thematic | 7.4% | 7.9%Dec 2025 | 5%Jul 2026 | 3rd |
| AskNicely | 4.9% | 6.2%Jan 2026 | 3.9%Aug 2026 | 4th |
| Sprig | 4% → 4.9% | 5.4%Feb 2026 | 3.6%Nov 2025 | 5th |
| Medallia | 1.7% → 1.8% | 2.4%May 2026 | 1.3%Aug 2026 | 6th |
| Alchemer | 1.1% | 1.8%Apr 2026 | 1%Dec 2025 | 7th |
| InMoment | 0.72% → 0.5% | 1.4%Dec 2025 | 0.39%Jul 2026 | 8th |
| Survicate | 0.31% → 0.25% | 0.96%Jan 2026 | 0.25%Sep 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Qualtrics’ share of searches among voice of customer platforms in New Zealand decreased from 24.6% to 23.9%.
- Across the 12 months ending September 2026, Sprig’s share of searches among voice of customer platforms in New Zealand increased from 4% to 4.9%.
- Across the 12 months ending September 2026, SurveyMonkey’s share of searches among voice of customer platforms in New Zealand peaked at 61.6% in November 2025 and was lowest at 51.2% in May 2026.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among voice of customer platforms in New Zealand peaked at 29% in August 2026 and was lowest at 17.8% in December 2025.
- Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms in New Zealand peaked at 7.9% in December 2025 and was lowest at 5% in July 2026.
- Across the 12 months ending September 2026, AskNicely’s share of searches among voice of customer platforms in New Zealand peaked at 6.2% in January 2026 and was lowest at 3.9% in August 2026.
- Across the 12 months ending September 2026, Sprig’s share of searches among voice of customer platforms in New Zealand peaked at 5.4% in February 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Medallia’s share of searches among voice of customer platforms in New Zealand peaked at 2.4% in May 2026 and was lowest at 1.3% in August 2026.
- Across the 12 months ending September 2026, InMoment’s share of searches among voice of customer platforms in New Zealand peaked at 1.4% in December 2025 and was lowest at 0.39% in July 2026.
- Across the 12 months ending September 2026, SurveyMonkey, Thematic, AskNicely, Medallia, Alchemer, InMoment and Survicate held steady: their share of searches among voice of customer platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand voice of customer platforms in September 2026?
8 changes
In September 2026, AskNicely overtook Sprig to rank 4th among voice of customer platforms in New Zealand, with 4.9% of the searches.
In September 2026, SurveyMonkey gained share of searches among voice of customer platforms in New Zealand, from 53.1% to 55.3%.
In September 2026, Thematic gained share of searches among voice of customer platforms in New Zealand, from 5.8% to 7.4%.
In September 2026, Qualtrics lost share of searches among voice of customer platforms in New Zealand, from 29% to 23.9%.
Estimated monthly branded searches for InMoment in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.
Estimated monthly branded searches for Survicate in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
Estimated monthly branded searches for Alchemer in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.
Estimated monthly branded searches for Medallia in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
Compare popularity between leading brands
- SurveyMonkey vs Qualtrics: compare popularity
- SurveyMonkey vs Thematic: compare popularity
- SurveyMonkey vs AskNicely: compare popularity
- SurveyMonkey vs Sprig: compare popularity
- Qualtrics vs Thematic: compare popularity
- Qualtrics vs AskNicely: compare popularity
- Qualtrics vs Sprig: compare popularity
- Thematic vs AskNicely: compare popularity
- Thematic vs Sprig: compare popularity
- AskNicely vs Sprig: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.