AskNicely vs Thematic:Which is more popular?
In September 2026, Thematic had more branded searches than AskNicely among voice of customer platforms in New Zealand. Thematic had about 590 branded searches, while AskNicely had 390. Thematic made up 7.4% of all voice of customer platform searches we track, and AskNicely accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about voice of customer platforms, AskNicely appeared in three of the five answers and Thematic in two. AskNicely was mentioned before Thematic in every answer that named either.
Who do people search for more?
Thematic, about 51% more searches than AskNicely
Who does AI mention more?
AskNicely, mentioned in 3 of 5 answers, Thematic in 2
Who does AI recommend more?
AskNicely, named ahead of Thematic in 3 of 3 answers
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Top voice of customer platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AskNicely was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thematic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AskNicely was listed before Thematic in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AskNicely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SurveyMonkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Survicate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alchemer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InMoment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about voice of customer platforms
5 answers
Asked ChatGPT
“Which voice of customer platform should I use in New Zealand?”
Asked ChatGPT
“What are the best voice of customer platforms in New Zealand?”
Asked ChatGPT
“What's the best voice of customer platform in New Zealand for customer feedback?”
Searched Google, AI Overview
“voice of customer platform”
Searched Google, AI Overview
“customer feedback software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AskNicely or Thematic more popular in search?
This chart shows how often people search Google for AskNicely and Thematic by name. Each line represents a brand's share of searches for all nine voice of customer platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Thematic, AskNicely. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Thematic | AskNicely | Sprig | Medallia | Alchemer | InMoment | Survicate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 24.6% | 7.4% | 4.9% | 4% | 1.7% | 1.1% | 0.72% | 0.31% |
| Nov 2025 | 61.6% | 18.2% | 6.7% | 5.5% | 3.6% | 1.6% | 1.6% | 0.8% | 0.34% |
| Dec 2025 | 58.7% | 17.8% | 7.9% | 5.3% | 5.3% | 2.2% | 1% | 1.4% | 0.4% |
| Jan 2026 | 55.9% | 19.3% | 7.5% | 6.2% | 5% | 2.1% | 1.7% | 1.3% | 0.96% |
| Feb 2026 | 60.8% | 18% | 6.6% | 4.4% | 5.4% | 1.9% | 1.5% | 0.97% | 0.41% |
| Mar 2026 | 56% | 24.9% | 6.1% | 5% | 4% | 1.8% | 1.1% | 0.73% | 0.41% |
| Apr 2026 | 55.1% | 23.8% | 6% | 4.9% | 4.9% | 2.1% | 1.8% | 0.88% | 0.5% |
| May 2026 | 51.2% | 27.9% | 6.9% | 4.5% | 4.5% | 2.4% | 1.3% | 0.81% | 0.35% |
| Jun 2026 | 55.6% | 24% | 6.1% | 4.9% | 4.9% | 2.1% | 1.4% | 0.51% | 0.51% |
| Jul 2026 | 56.9% | 24.6% | 5% | 5% | 4.1% | 2.2% | 1.2% | 0.39% | 0.52% |
| Aug 2026 | 53.1% | 29% | 5.8% | 3.9% | 4.7% | 1.3% | 1.1% | 0.6% | 0.48% |
| Sep 2026 | 55.3% | 23.9% | 7.4% | 4.9% | 4.9% | 1.8% | 1.1% | 0.5% | 0.25% |
How has the AskNicely and Thematic comparison changed over the last 12 months?
3 findings
- Thematic was ahead of AskNicely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AskNicely’s share of searches among voice of customer platforms in New Zealand held steady at 4.9%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms in New Zealand held steady at 7.4%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand voice of customer platforms in September 2026?
2 changes
In September 2026, AskNicely overtook Sprig to rank 4th among voice of customer platforms in New Zealand, with 4.9% of the searches.
In September 2026, Thematic gained share of searches among voice of customer platforms in New Zealand, from 5.8% to 7.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AskNicely’s and Thematic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among voice of customer platforms
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