How popular isThematic?
In September 2026, people searched for Thematic by name about 590 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 7.4% of all New Zealand voice of customer platform searches, placing Thematic third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about voice of customer platforms, Thematic appeared in two of the five answers and was the fourth most recommended of the nine.
Thematic is the third most searched of 9 competitors and the fourth most recommended in AI answers.
SurveyMonkeyShare of searches 55.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
QualtricsShare of searches 23.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- ThematicShare of searches 7.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
AskNicelyShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
SprigShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top voice of customer platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thematic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thematic is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AskNicely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SurveyMonkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Survicate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alchemer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InMoment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about voice of customer platforms
5 answers
Asked ChatGPT
“Which voice of customer platform should I use in New Zealand?”
Asked ChatGPT
“What are the best voice of customer platforms in New Zealand?”
Asked ChatGPT
“What's the best voice of customer platform in New Zealand for customer feedback?”
Searched Google, AI Overview
“voice of customer platform”
Searched Google, AI Overview
“customer feedback software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which voice of customer platforms compete with Thematic?
Share of searches by month for SurveyMonkey, Qualtrics, Thematic, AskNicely, Sprig. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Thematic | AskNicely | Sprig | Medallia | Alchemer | InMoment | Survicate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 24.6% | 7.4% | 4.9% | 4% | 1.7% | 1.1% | 0.72% | 0.31% |
| Nov 2025 | 61.6% | 18.2% | 6.7% | 5.5% | 3.6% | 1.6% | 1.6% | 0.8% | 0.34% |
| Dec 2025 | 58.7% | 17.8% | 7.9% | 5.3% | 5.3% | 2.2% | 1% | 1.4% | 0.4% |
| Jan 2026 | 55.9% | 19.3% | 7.5% | 6.2% | 5% | 2.1% | 1.7% | 1.3% | 0.96% |
| Feb 2026 | 60.8% | 18% | 6.6% | 4.4% | 5.4% | 1.9% | 1.5% | 0.97% | 0.41% |
| Mar 2026 | 56% | 24.9% | 6.1% | 5% | 4% | 1.8% | 1.1% | 0.73% | 0.41% |
| Apr 2026 | 55.1% | 23.8% | 6% | 4.9% | 4.9% | 2.1% | 1.8% | 0.88% | 0.5% |
| May 2026 | 51.2% | 27.9% | 6.9% | 4.5% | 4.5% | 2.4% | 1.3% | 0.81% | 0.35% |
| Jun 2026 | 55.6% | 24% | 6.1% | 4.9% | 4.9% | 2.1% | 1.4% | 0.51% | 0.51% |
| Jul 2026 | 56.9% | 24.6% | 5% | 5% | 4.1% | 2.2% | 1.2% | 0.39% | 0.52% |
| Aug 2026 | 53.1% | 29% | 5.8% | 3.9% | 4.7% | 1.3% | 1.1% | 0.6% | 0.48% |
| Sep 2026 | 55.3% | 23.9% | 7.4% | 4.9% | 4.9% | 1.8% | 1.1% | 0.5% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.3% | 4.4K | 0% | +2.1 points | |
| 2, held 2nd | 23.9% | 1.9K | -20.8% | -5.1 points | |
| 3, held 3rd | 7.4% | 590 | +22.9% | +1.6 points | |
| 4, moved from 5th to 4th | 4.9% | 390 | +21.9% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.9% | 390 | 0% | +0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.8% | 140 | +27.3% | +0.4 points | |
| 7, held 7th | 1.1% | 90 | 0% | 0 points | |
| 8, held 8th | 0.5% | 40 | -20% | -0.1 points | |
| 9, held 9th | 0.25% | 20 | -50% | -0.2 points |
55.3%
Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share +2.1 points.
23.9%
Held 2nd. 1.9K estimated branded searches, -20.8% vs prior month. Share -5.1 points.
3.Thematic
7.4%
Held 3rd. 590 estimated branded searches, +22.9% vs prior month. Share +1.6 points.
4.9%
Moved from 5th to 4th. 390 estimated branded searches, +21.9% vs prior month. Share +1 points.
5.
Sprig4.9%
Moved from 4th to 5th. 390 estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Medallia1.8%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.4 points.
7.
Alchemer1.1%
Held 7th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
8.
InMoment0.5%
Held 8th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.
0.25%
Held 9th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.
Compare popularity between Thematic and its closest rivals
Every comparison with Thematic
7 comparisons
How has branded search demand for Thematic changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thematic in New Zealand fell from 720 to 590.
- Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms in New Zealand peaked at 7.9% in December 2025 and was lowest at 5% in July 2026.
How did search popularity change for New Zealand voice of customer platforms in September 2026?
6 changes
In September 2026, AskNicely overtook Sprig to rank 4th among voice of customer platforms in New Zealand, with 4.9% of the searches.
In September 2026, SurveyMonkey gained share of searches among voice of customer platforms in New Zealand, from 53.1% to 55.3%.
In September 2026, Thematic gained share of searches among voice of customer platforms in New Zealand, from 5.8% to 7.4%.
In September 2026, Qualtrics lost share of searches among voice of customer platforms in New Zealand, from 29% to 23.9%.
Estimated monthly branded searches for InMoment in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.
Estimated monthly branded searches for Survicate in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
How are Thematic’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Thematic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thematic
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Is Thematic your brand?
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