Brandwave

Alchemer vs AskNicely:Which is more popular?

In September 2026, AskNicely had more branded searches than Alchemer among voice of customer platforms in New Zealand. AskNicely had about 390 branded searches, while Alchemer had 90. AskNicely made up 4.9% of all voice of customer platform searches we track, and Alchemer accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about voice of customer platforms, AskNicely appeared in three of the five answers and Alchemer in one. AskNicely was mentioned before Alchemer in three out of four answers that named either.

Among voice of customer platforms in New Zealand in September 2026

Who do people search for more?

AskNicely, about 4 searches for every 1 for Alchemer

AskNicely 390 searchesAlchemer 90 searches

Who does AI mention more?

AskNicely, mentioned in 3 of 5 answers, Alchemer in 1

AskNicely in 3 of 5Alchemer in 1 of 5

Who does AI recommend more?

AskNicely, named ahead of Alchemer in 3 of 4 answers

AskNicely first in 3Alchemer first in 1

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Top voice of customer platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AskNicely was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Alchemer was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. AskNicely was listed before Alchemer in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. AskNicely2nd
  3. Medallia3rd
  4. Thematic4th
  5. SurveyMonkey5th
  6. Alchemer6th
  7. Survicate6th
  8. Sprig–
  9. InMoment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AskNicely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SurveyMonkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Survicate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alchemer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InMoment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice of customer platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alchemer or AskNicely more popular in search?

This chart shows how often people search Google for Alchemer and AskNicely by name. Each line represents a brand's share of searches for all nine voice of customer platforms we track, month by month, from searches in New Zealand.

Alchemer and AskNicely among voice of customer platforms in New Zealand, by month

Share of searches by month for AskNicely, Alchemer. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsThematicAskNicelySprigMedalliaAlchemerInMomentSurvicate
Oct 202555.3%24.6%7.4%4.9%4%1.7%1.1%0.72%0.31%
Nov 202561.6%18.2%6.7%5.5%3.6%1.6%1.6%0.8%0.34%
Dec 202558.7%17.8%7.9%5.3%5.3%2.2%1%1.4%0.4%
Jan 202655.9%19.3%7.5%6.2%5%2.1%1.7%1.3%0.96%
Feb 202660.8%18%6.6%4.4%5.4%1.9%1.5%0.97%0.41%
Mar 202656%24.9%6.1%5%4%1.8%1.1%0.73%0.41%
Apr 202655.1%23.8%6%4.9%4.9%2.1%1.8%0.88%0.5%
May 202651.2%27.9%6.9%4.5%4.5%2.4%1.3%0.81%0.35%
Jun 202655.6%24%6.1%4.9%4.9%2.1%1.4%0.51%0.51%
Jul 202656.9%24.6%5%5%4.1%2.2%1.2%0.39%0.52%
Aug 202653.1%29%5.8%3.9%4.7%1.3%1.1%0.6%0.48%
Sep 202655.3%23.9%7.4%4.9%4.9%1.8%1.1%0.5%0.25%

How has the Alchemer and AskNicely comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand voice of customer platforms in September 2026?

2 changes
  1. In September 2026, AskNicely overtook Sprig to rank 4th among voice of customer platforms in New Zealand, with 4.9% of the searches.

  2. Estimated monthly branded searches for Alchemer in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Alchemer’s and AskNicely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alchemer

1 branded search term

  • alchemer

AskNicely

1 branded search term

  • asknicely

How the Brand Demand Index is measured

Other head-to-heads among voice of customer platforms

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