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Brand tracking platforms in New Zealand:Which brands are most popular in search?

In August 2026, Kantar was the most searched among brand tracking platforms in New Zealand, with an estimated 800 branded searches and 58% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kantar58%
  2. Brandwatch17.4%
  3. YouGov10.9%
  4. Tracksuit10.1%
  5. Latana3.6%

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Share of SearchLeaderboard

Compare the brand tracking and brand health platforms New Zealand marketers measure awareness with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among brand tracking platforms in New Zealand, by month

Share of Search by month for Kantar, Brandwatch, YouGov, Tracksuit, Latana. The figures are in the table below the chart.

View monthly share of search table
MonthKantarBrandwatchYouGovTracksuitLatana
Oct 202561.7%12.8%17.3%6.8%1.5%
Nov 202556.5%13.8%11.6%13.8%4.3%
Dec 202557%14%17.4%9.3%2.3%
Jan 202655%13.5%19.8%8.1%3.6%
Feb 202659.2%12.3%16.9%6.2%5.4%
Mar 202656.6%13.2%17.1%9.3%3.9%
Apr 202656.4%15.5%13.6%10.9%3.6%
May 202672.7%9.1%11.5%4.2%2.4%
Jun 202671.4%9.3%9.9%7.5%1.9%
Jul 202666%9.5%12.9%9.5%2%
Aug 202658%17.4%10.9%10.1%3.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Kantar

    58%

    held 1st · 800 estimated branded searches · -17.5% vs prior month · -8 points

  2. 2.Brandwatch

    17.4%

    moved from 3rd to 2nd · 240 estimated branded searches · +71.4% vs prior month · +7.9 points

  3. 3.YouGov

    10.9%

    moved from 2nd to 3rd · 150 estimated branded searches · -21.1% vs prior month · -2.1 points

  4. 4.Tracksuit

    10.1%

    held 4th · 140 estimated branded searches · 0% vs prior month · +0.6 points

  5. 5.Latana

    3.6%

    held 5th · 50 estimated branded searches · +66.7% vs prior month · +1.6 points

Compare search popularity between leading brands

Which brand is most popular in search among brand tracking platforms in New Zealand?

In August 2026, Kantar was the most searched among brand tracking platforms in New Zealand, with an estimated 800 branded searches and 58% estimated Share of Search within this set. Brandwatch is in 2nd place, 40.6 percentage points behind at 17.4% Share of Search.

New Zealand brand tracking platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kantar61.7% → 58%72.7%May 202655%Jan 20261st
Brandwatch12.8% → 17.4%17.4%Aug 20269.1%May 20263rd → 2nd
YouGov17.3% → 10.9%19.8%Jan 20269.9%Jun 20262nd → 3rd
Tracksuit6.8% → 10.1%13.8%Nov 20254.2%May 20264th
Latana1.5% → 3.6%5.4%Feb 20261.5%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among brand tracking platforms in New Zealand decreased from 61.7% to 58%.
  • Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among brand tracking platforms in New Zealand increased from 12.8% to 17.4%.
  • Across the 11 months ending August 2026, YouGov’s estimated Share of Search among brand tracking platforms in New Zealand decreased from 17.3% to 10.9%.
  • Across the 11 months ending August 2026, Tracksuit’s estimated Share of Search among brand tracking platforms in New Zealand increased from 6.8% to 10.1%.
  • Across the 11 months ending August 2026, Latana’s estimated Share of Search among brand tracking platforms in New Zealand increased from 1.5% to 3.6%.
  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 72.7% in May 2026 and was lowest at 55% in January 2026.
  • Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 17.4% in August 2026 and was lowest at 9.1% in May 2026.
  • Across the 11 months ending August 2026, YouGov’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 19.8% in January 2026 and was lowest at 9.9% in June 2026.
  • Across the 11 months ending August 2026, Tracksuit’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 13.8% in November 2025 and was lowest at 4.2% in May 2026.
  • Across the 11 months ending August 2026, Latana’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 5.4% in February 2026 and was lowest at 1.5% in October 2025.
  • Across the 11 months ending August 2026, Brandwatch rose from 3rd to 2nd among brand tracking platforms in New Zealand.
  • Across the 11 months ending August 2026, YouGov fell from 2nd to 3rd among brand tracking platforms in New Zealand.

How did search popularity change for New Zealand brand tracking platforms in August 2026?

  1. In August 2026, Brandwatch overtook YouGov to rank 2nd among brand tracking platforms in New Zealand, at 17.4%.

  2. In August 2026, Latana gained estimated Share of Search among brand tracking platforms in New Zealand, from 2% to 3.6%.

  3. In August 2026, Tracksuit gained estimated Share of Search among brand tracking platforms in New Zealand, from 9.5% to 10.1%.

  4. In August 2026, Kantar lost estimated Share of Search among brand tracking platforms in New Zealand, from 66% to 58%.

  5. In August 2026, YouGov lost estimated Share of Search among brand tracking platforms in New Zealand, from 12.9% to 10.9%.

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