Brandwave

How popular isTRA?

In September 2026, people searched for TRA by name about 10 times in New Zealand, a 66.7% decrease from the previous year. These searches made up 0.35% of all New Zealand brand tracking platform searches, placing TRA seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about brand tracking platforms, TRA appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

TRA is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. QualtricsShare of searches 67.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. KantarShare of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. BrandwatchShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. YouGovShare of searches 4.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. TRAShare of searches 0.35%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top brand tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TRA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TRA is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tracksuit1st
  2. Kantar2nd
  3. YouGov3rd
  4. Brandwatch4th
  5. TRA5th
  6. Qualtrics6th
  7. Latana7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tracksuit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brandwatch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouGov3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TRA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Qualtrics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Latana1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about brand tracking platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which brand tracking platforms compete with TRA?

TRA against brand tracking platforms in New Zealand, by month

Share of searches by month for Qualtrics, Kantar, Brandwatch, YouGov, Tracksuit, TRA. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsKantarBrandwatchYouGovTracksuitLatanaTRA
Oct 202572.5%12.4%4.5%6.3%2.7%0.6%0.91%
Nov 202563.5%13.1%7.1%6%7.5%2.4%0.4%
Dec 202560.3%15.1%7.5%9.6%5.5%1.4%0.68%
Jan 202658.8%12.9%8.2%12.4%5.3%1.8%0.59%
Feb 202661.9%12.9%7.1%10%3.8%3.3%0.95%
Mar 202673.4%10.4%4.6%6.4%3.7%1.2%0.31%
Apr 202672.2%10.3%5.7%5.3%4.6%1.5%0.38%
May 202669.8%17.4%4.1%5.2%2%0.87%0.58%
Jun 202664.2%20.3%4.7%5.1%4.1%1%0.68%
Jul 202666%16.7%4.9%6.3%4.9%1%0.35%
Aug 202671.4%11.9%6.5%4.2%4.2%1.5%0.3%
Sep 202667.1%17%5.3%4.9%3.9%1.4%0.35%

  1. 1.Qualtrics

    67.1%

    Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -4.3 points.

  2. 2.Kantar

    17%

    Held 2nd. 480 estimated branded searches, +20% vs prior month. Share +5.1 points.

  3. 3.Brandwatch

    5.3%

    Held 3rd. 150 estimated branded searches, -31.8% vs prior month. Share -1.2 points.

  4. 4.YouGov

    4.9%

    Moved from 5th to 4th. 140 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Tracksuit

    3.9%

    Moved from 4th to 5th. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.

  6. 6.Latana

    1.4%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

  7. 7.TRA

    0.35%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between TRA and its closest rivals

How has branded search demand for TRA changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TRA in New Zealand fell from 30 to 10.
  • Across the 12 months ending September 2026, TRA’s share of searches among brand tracking platforms in New Zealand decreased from 0.91% to 0.35%.
  • Across the 12 months ending September 2026, TRA fell from 6th to 7th among brand tracking platforms in New Zealand.

How did search popularity change for New Zealand brand tracking platforms in September 2026?

6 changes

  1. In September 2026, YouGov overtook Tracksuit to rank 4th among brand tracking platforms in New Zealand, with 4.9% of the searches.

  2. In September 2026, Kantar gained share of searches among brand tracking platforms in New Zealand, from 11.9% to 17%.

  3. In September 2026, Qualtrics lost share of searches among brand tracking platforms in New Zealand, from 71.4% to 67.1%.

  4. In September 2026, Brandwatch lost share of searches among brand tracking platforms in New Zealand, from 6.5% to 5.3%.

  5. Estimated monthly branded searches for Latana in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026.

  6. Estimated monthly branded searches for Tracksuit in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are TRA’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using TRA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tra research

Do you work for TRA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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