Brandwatch vs YouGov:Which is more popular by branded search in New Zealand?
In August 2026, Brandwatch had more branded searches than YouGov among brand tracking platforms in New Zealand. Brandwatch was estimated to have 240 branded searches compared to YouGov’s 150, and held a 17.4% Share of Search versus YouGov’s 10.9%.
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Which is more popular in search, Brandwatch or YouGov?
Compare the brand tracking and brand health platforms New Zealand marketers measure awareness with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brandwatch, YouGov. The figures are in the table below the chart.
View monthly share of search table
| Month | Kantar | Brandwatch | YouGov | Tracksuit | Latana |
|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 12.8% | 17.3% | 6.8% | 1.5% |
| Nov 2025 | 56.5% | 13.8% | 11.6% | 13.8% | 4.3% |
| Dec 2025 | 57% | 14% | 17.4% | 9.3% | 2.3% |
| Jan 2026 | 55% | 13.5% | 19.8% | 8.1% | 3.6% |
| Feb 2026 | 59.2% | 12.3% | 16.9% | 6.2% | 5.4% |
| Mar 2026 | 56.6% | 13.2% | 17.1% | 9.3% | 3.9% |
| Apr 2026 | 56.4% | 15.5% | 13.6% | 10.9% | 3.6% |
| May 2026 | 72.7% | 9.1% | 11.5% | 4.2% | 2.4% |
| Jun 2026 | 71.4% | 9.3% | 9.9% | 7.5% | 1.9% |
| Jul 2026 | 66% | 9.5% | 12.9% | 9.5% | 2% |
| Aug 2026 | 58% | 17.4% | 10.9% | 10.1% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Brandwatch and YouGov comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Brandwatch took it in November 2025, YouGov took it in December 2025, Brandwatch took it in April 2026, YouGov took it in May 2026, Brandwatch took it in August 2026.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among brand tracking platforms in New Zealand moved from 12.8% to 17.4%, and its estimated monthly branded searches moved from 170 to 240.
- Across the 11 months ending August 2026, YouGov’s estimated Share of Search among brand tracking platforms in New Zealand moved from 17.3% to 10.9%, and its estimated monthly branded searches moved from 230 to 150.
How did search popularity change for New Zealand brand tracking platforms in August 2026?
2 changes
In August 2026, Brandwatch overtook YouGov to rank 2nd among brand tracking platforms in New Zealand, at 17.4%.
In August 2026, YouGov lost estimated Share of Search among brand tracking platforms in New Zealand, from 12.9% to 10.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Brandwatch’s and YouGov’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandwatch
6 branded search terms
- brandwatch
- brandwatch com
- brandwatch consumer research
- brandwatch media monitoring
- brandwatch near me
- brandwatch social listening
YouGov
3 branded search terms
- yougov
- yougov brand tracking
- yougov nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.