Brandwave

How popular isBrandwatch in search?

In August 2026, there were an estimated 240 branded searches for Brandwatch in New Zealand which is up 41.2% over the last 11 months. Brandwatch holds 17.4% estimated Share of Search among New Zealand brand tracking platforms and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Kantar58%
  2. Brandwatch17.4%
  3. YouGov10.9%
  4. Tracksuit10.1%
  5. Latana3.6%
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Which brand tracking platforms compete with Brandwatch?

Brandwatch against brand tracking platforms in New Zealand, by month

Share of Search by month for Kantar, Brandwatch, YouGov, Tracksuit, Latana. The figures are in the table below the chart.

View monthly share of search table
MonthKantarBrandwatchYouGovTracksuitLatana
Oct 202561.7%12.8%17.3%6.8%1.5%
Nov 202556.5%13.8%11.6%13.8%4.3%
Dec 202557%14%17.4%9.3%2.3%
Jan 202655%13.5%19.8%8.1%3.6%
Feb 202659.2%12.3%16.9%6.2%5.4%
Mar 202656.6%13.2%17.1%9.3%3.9%
Apr 202656.4%15.5%13.6%10.9%3.6%
May 202672.7%9.1%11.5%4.2%2.4%
Jun 202671.4%9.3%9.9%7.5%1.9%
Jul 202666%9.5%12.9%9.5%2%
Aug 202658%17.4%10.9%10.1%3.6%
Sep 2026—————

  1. 1.Kantar

    58%

    held 1st · 800 estimated branded searches · -17.5% vs prior month · -8 points

  2. 2.Brandwatch

    17.4%

    moved from 3rd to 2nd · 240 estimated branded searches · +71.4% vs prior month · +7.9 points

  3. 3.YouGov

    10.9%

    moved from 2nd to 3rd · 150 estimated branded searches · -21.1% vs prior month · -2.1 points

  4. 4.Tracksuit

    10.1%

    held 4th · 140 estimated branded searches · 0% vs prior month · +0.6 points

  5. 5.Latana

    3.6%

    held 5th · 50 estimated branded searches · +66.7% vs prior month · +1.6 points

Compare search popularity between Brandwatch and its closest rivals

How has branded search demand for Brandwatch changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brandwatch in New Zealand rose from 170 to 240.
  • Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among brand tracking platforms in New Zealand increased from 12.8% to 17.4%.
  • Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 17.4% in August 2026 and was lowest at 9.1% in May 2026.
  • Across the 11 months ending August 2026, Brandwatch rose from 3rd to 2nd among brand tracking platforms in New Zealand.

How did search popularity change for New Zealand brand tracking platforms in August 2026?

  1. In August 2026, Brandwatch overtook YouGov to rank 2nd among brand tracking platforms in New Zealand, at 17.4%.

  2. In August 2026, Latana gained estimated Share of Search among brand tracking platforms in New Zealand, from 2% to 3.6%.

  3. In August 2026, Tracksuit gained estimated Share of Search among brand tracking platforms in New Zealand, from 9.5% to 10.1%.

  4. In August 2026, Kantar lost estimated Share of Search among brand tracking platforms in New Zealand, from 66% to 58%.

  5. In August 2026, YouGov lost estimated Share of Search among brand tracking platforms in New Zealand, from 12.9% to 10.9%.

Which media monitoring and social listening tools compete with Brandwatch?

Brandwatch against media monitoring and social listening tools in New Zealand, by month

Share of Search by month for Isentia, Brandwatch, Meltwater, Muck Rack, Mention, Talkwalker. The figures are in the table below the chart.

View monthly share of search table
MonthIsentiaBrandwatchMeltwaterMuck RackMentionTalkwalker
Oct 202546.2%18.3%21.5%7.5%2.2%4.3%
Nov 202546.7%20.7%21.7%4.3%2.2%4.3%
Dec 202547.2%16.7%25%5.6%1.4%4.2%
Jan 202642.7%20%22.7%5.3%4%5.3%
Feb 202640%21.3%22.7%8%1.3%6.7%
Mar 202642.5%19.5%23%5.7%2.3%6.9%
Apr 202641.2%20%28.2%5.9%1.2%3.5%
May 202650.6%16.9%23.6%5.6%1.1%2.2%
Jun 202648.1%19.5%20.8%6.5%1.3%3.9%
Jul 202643%16.3%29.1%7%1.2%3.5%
Aug 202631.6%30.4%27.8%5.1%2.5%2.5%
Sep 2026——————

  1. 1.Isentia

    31.6%

    held 1st · 250 estimated branded searches · -32.4% vs prior month · -11.4 points

  2. 2.Brandwatch

    30.4%

    moved from 3rd to 2nd · 240 estimated branded searches · +71.4% vs prior month · +14.1 points

  3. 3.Meltwater

    27.8%

    moved from 2nd to 3rd · 220 estimated branded searches · -12% vs prior month · -1.2 points

  4. 4.Muck Rack

    5.1%

    held 4th · 40 estimated branded searches · -33.3% vs prior month · -1.9 points

  5. 5.Mention

    2.5%

    moved from 6th to 5th · 20 estimated branded searches · +100% vs prior month · +1.4 points

  6. 6.Talkwalker

    2.5%

    moved from 5th to 6th · 20 estimated branded searches · -33.3% vs prior month · -1 points

Compare search popularity between Brandwatch and its closest rivals

How has branded search demand for Brandwatch changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?

  1. In August 2026, Brandwatch overtook Meltwater to rank 2nd among media monitoring and social listening tools in New Zealand, at 30.4%.

  2. In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%.

  3. In August 2026, Isentia lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 43% to 31.6%.

  4. In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%.

  5. In August 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 29.1% to 27.8%.

  6. In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%.

How is Brandwatch measured?

Brandwave collects information about searches that people make online using Brandwatch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • brandwatch
  • brandwatch com
  • brandwatch consumer research
  • brandwatch media monitoring
  • brandwatch near me
  • brandwatch social listening

Do you work for Brandwatch? To request corrections or removal please contact us via our support page and we will be happy to assist.

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