Brandwave

Brand24 vs Brandwatch:Which is more popular?

In September 2026, Brandwatch had more branded searches than Brand24 among media monitoring and social listening tools in New Zealand. Brandwatch had about 150 branded searches, while Brand24 had 30. Brandwatch made up 11.2% of all media monitoring and social listening tool searches we track, and Brand24 accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Brandwatch appeared in all five answers and Brand24 in four. Brandwatch was mentioned before Brand24 in four out of five answers.

Among media monitoring and social listening tools in New Zealand in September 2026

Who do people search for more?

Brandwatch, about 5 searches for every 1 for Brand24

Brandwatch 150 searchesBrand24 30 searches

Who does AI mention more?

Brandwatch, mentioned in every answer we collected

Brandwatch in 5 of 5Brand24 in 4 of 5

Who does AI recommend more?

Brandwatch, named ahead of Brand24 in 4 of 5 answers

Brandwatch first in 4Brand24 first in 1

Follow Brand24 vs Brandwatch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top media monitoring and social listening tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brandwatch appeared in all five answers. Brand24 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Brandwatch was listed before Brand24 in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brandwatch1st
  2. Meltwater2nd
  3. Streem3rd
  4. Brand244th
  5. Sprout Social5th
  6. Talkwalker6th
  7. Isentia7th
  8. Mention8th
  9. Muck Rack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brand244 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Social3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Streem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talkwalker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isentia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mention1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muck Rack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media monitoring and social listening tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brand24 or Brandwatch more popular in search?

This chart shows how often people search Google for Brand24 and Brandwatch by name. Each line represents a brand's share of searches for all nine media monitoring and social listening tools we track, month by month, from searches in New Zealand.

Brand24 and Brandwatch among media monitoring and social listening tools in New Zealand, by month

Share of searches by month for Brandwatch, Brand24. The figures are in the table below the chart.

View monthly share of searches table
MonthSprout SocialStreemIsentiaMeltwaterBrandwatchMuck RackTalkwalkerBrand24Mention
Oct 202529.1%17%24.2%10.9%9.1%4.2%2.4%1.8%1.2%
Nov 202525%17.9%25.6%11.5%11.5%2.6%2.6%1.9%1.3%
Dec 202525.8%17.7%25.8%12.9%8.9%3.2%2.4%2.4%0.81%
Jan 202624.4%21.4%20.6%11.5%11.5%3.1%3.1%2.3%2.3%
Feb 202623.9%31.3%16.6%9.8%9.2%3.1%3.1%2.5%0.61%
Mar 202622.5%29.5%19.1%11%8.7%2.3%3.5%2.3%1.2%
Apr 202616.5%31.6%20.3%13.9%10.1%3.2%1.9%1.9%0.63%
May 202620.1%26.4%25.2%11.9%9.4%3.1%1.3%1.9%0.63%
Jun 202621.6%27%22.3%10.1%10.1%3.4%2%2.7%0.68%
Jul 202625.3%22.1%20.8%14.9%9.1%3.2%1.9%1.9%0.65%
Aug 202626.7%24%15.1%13%15.1%2.1%1.4%1.4%1.4%
Sep 202623.9%21.6%20.1%13.4%11.2%3.7%3%2.2%0.75%

How has the Brand24 and Brandwatch comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand media monitoring and social listening tools in September 2026?

4 changes

  1. In September 2026, Isentia overtook Brandwatch to rank 3rd among media monitoring and social listening tools in New Zealand, with 20.1% of the searches.

  2. In September 2026, Talkwalker overtook Brand24 and Mention to rank 7th among media monitoring and social listening tools in New Zealand, with 3% of the searches.

  3. In September 2026, Brand24 gained share of searches among media monitoring and social listening tools in New Zealand, from 1.4% to 2.2%.

  4. In September 2026, Brandwatch lost share of searches among media monitoring and social listening tools in New Zealand, from 15.1% to 11.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Brand24’s and Brandwatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brand24

1 branded search term

  • brand24

Brandwatch

3 branded search terms

  • brandwatch
  • brandwatch media monitoring
  • brandwatch social listening

How the Brand Demand Index is measured

Other head-to-heads among media monitoring and social listening tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free