Isentia vs Sprout Social:Which is more popular?
In September 2026, Sprout Social had more branded searches than Isentia among media monitoring and social listening tools in New Zealand. Sprout Social had about 320 branded searches, while Isentia had 270. Sprout Social made up 23.9% of all media monitoring and social listening tool searches we track, and Isentia accounted for 20.1%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Sprout Social appeared in three of the five answers and Isentia in one. Sprout Social was mentioned before Isentia in two out of three answers that named either.
Who do people search for more?
Sprout Social, about 19% more searches than Isentia
Who does AI mention more?
Sprout Social, mentioned in 3 of 5 answers, Isentia in 1
Who does AI recommend more?
Sprout Social, named ahead of Isentia in 2 of 3 answers
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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Isentia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sprout Social was listed before Isentia in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Brandwatch1st
Meltwater2nd
Streem3rd
Brand244th- Sprout Social5th
Talkwalker6th
Isentia7th
Mention8th
Muck Rack–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brand244 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sprout Social3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Streem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Talkwalker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Isentia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mention1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Muck Rack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about media monitoring and social listening tools
5 answers
Asked ChatGPT
“Which social listening tool should I use in New Zealand?”
Asked ChatGPT
“What are the best media monitoring and social listening tools in New Zealand?”
Asked ChatGPT
“What's the best social listening tool in New Zealand for a communications team?”
Searched Google, AI Overview
“best social listening tool”
Searched Google, AI Overview
“brand monitoring software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Isentia or Sprout Social more popular in search?
This chart shows how often people search Google for Isentia and Sprout Social by name. Each line represents a brand's share of searches for all nine media monitoring and social listening tools we track, month by month, from searches in New Zealand.
Share of searches by month for Sprout Social, Isentia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprout Social | Streem | Isentia | Meltwater | Brandwatch | Muck Rack | Talkwalker | Brand24 | Mention |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 17% | 24.2% | 10.9% | 9.1% | 4.2% | 2.4% | 1.8% | 1.2% |
| Nov 2025 | 25% | 17.9% | 25.6% | 11.5% | 11.5% | 2.6% | 2.6% | 1.9% | 1.3% |
| Dec 2025 | 25.8% | 17.7% | 25.8% | 12.9% | 8.9% | 3.2% | 2.4% | 2.4% | 0.81% |
| Jan 2026 | 24.4% | 21.4% | 20.6% | 11.5% | 11.5% | 3.1% | 3.1% | 2.3% | 2.3% |
| Feb 2026 | 23.9% | 31.3% | 16.6% | 9.8% | 9.2% | 3.1% | 3.1% | 2.5% | 0.61% |
| Mar 2026 | 22.5% | 29.5% | 19.1% | 11% | 8.7% | 2.3% | 3.5% | 2.3% | 1.2% |
| Apr 2026 | 16.5% | 31.6% | 20.3% | 13.9% | 10.1% | 3.2% | 1.9% | 1.9% | 0.63% |
| May 2026 | 20.1% | 26.4% | 25.2% | 11.9% | 9.4% | 3.1% | 1.3% | 1.9% | 0.63% |
| Jun 2026 | 21.6% | 27% | 22.3% | 10.1% | 10.1% | 3.4% | 2% | 2.7% | 0.68% |
| Jul 2026 | 25.3% | 22.1% | 20.8% | 14.9% | 9.1% | 3.2% | 1.9% | 1.9% | 0.65% |
| Aug 2026 | 26.7% | 24% | 15.1% | 13% | 15.1% | 2.1% | 1.4% | 1.4% | 1.4% |
| Sep 2026 | 23.9% | 21.6% | 20.1% | 13.4% | 11.2% | 3.7% | 3% | 2.2% | 0.75% |
How has the Isentia and Sprout Social comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Isentia took it in November 2025, Sprout Social took it in January 2026, Isentia took it in April 2026, Sprout Social took it in July 2026.
- Across the 12 months ending September 2026, Isentia’s share of searches among media monitoring and social listening tools in New Zealand moved from 24.2% to 20.1%, and its estimated monthly branded searches moved from 400 to 270.
- Across the 12 months ending September 2026, Sprout Social’s share of searches among media monitoring and social listening tools in New Zealand moved from 29.1% to 23.9%, and its estimated monthly branded searches moved from 480 to 320.
How did search popularity change for New Zealand media monitoring and social listening tools in September 2026?
2 changes
In September 2026, Isentia overtook Brandwatch to rank 3rd among media monitoring and social listening tools in New Zealand, with 20.1% of the searches.
In September 2026, Sprout Social lost share of searches among media monitoring and social listening tools in New Zealand, from 26.7% to 23.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Isentia’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Isentia
2 branded search terms
- isentia
- isentia media monitoring
Sprout Social
2 branded search terms
- sprout social
- sproutsocial
Other head-to-heads among media monitoring and social listening tools
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