Brandwave

Sprout Social vs Streem:Which is more popular?

In September 2026, Sprout Social had more branded searches than Streem among media monitoring and social listening tools in New Zealand. Sprout Social had about 320 branded searches, while Streem had 290. Sprout Social made up 23.9% of all media monitoring and social listening tool searches we track, and Streem accounted for 21.6%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Sprout Social and Streem each appeared in three of the five answers. Sprout Social and Streem were each mentioned first in two of the four answers that named either.

Among media monitoring and social listening tools in New Zealand in September 2026

Who do people search for more?

Sprout Social, about 10% more searches than Streem

Sprout Social 320 searchesStreem 290 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Sprout Social in 3 of 5Streem in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Sprout Social first in 2Streem first in 2

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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Streem was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sprout Social and Streem were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brandwatch1st
  2. Meltwater2nd
  3. Streem3rd
  4. Brand244th
  5. Sprout Social5th
  6. Talkwalker6th
  7. Isentia7th
  8. Mention8th
  9. Muck Rack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brand244 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Social3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Streem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talkwalker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isentia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mention1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muck Rack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media monitoring and social listening tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sprout Social or Streem more popular in search?

This chart shows how often people search Google for Sprout Social and Streem by name. Each line represents a brand's share of searches for all nine media monitoring and social listening tools we track, month by month, from searches in New Zealand.

Sprout Social and Streem among media monitoring and social listening tools in New Zealand, by month

Share of searches by month for Sprout Social, Streem. The figures are in the table below the chart.

View monthly share of searches table
MonthSprout SocialStreemIsentiaMeltwaterBrandwatchMuck RackTalkwalkerBrand24Mention
Oct 202529.1%17%24.2%10.9%9.1%4.2%2.4%1.8%1.2%
Nov 202525%17.9%25.6%11.5%11.5%2.6%2.6%1.9%1.3%
Dec 202525.8%17.7%25.8%12.9%8.9%3.2%2.4%2.4%0.81%
Jan 202624.4%21.4%20.6%11.5%11.5%3.1%3.1%2.3%2.3%
Feb 202623.9%31.3%16.6%9.8%9.2%3.1%3.1%2.5%0.61%
Mar 202622.5%29.5%19.1%11%8.7%2.3%3.5%2.3%1.2%
Apr 202616.5%31.6%20.3%13.9%10.1%3.2%1.9%1.9%0.63%
May 202620.1%26.4%25.2%11.9%9.4%3.1%1.3%1.9%0.63%
Jun 202621.6%27%22.3%10.1%10.1%3.4%2%2.7%0.68%
Jul 202625.3%22.1%20.8%14.9%9.1%3.2%1.9%1.9%0.65%
Aug 202626.7%24%15.1%13%15.1%2.1%1.4%1.4%1.4%
Sep 202623.9%21.6%20.1%13.4%11.2%3.7%3%2.2%0.75%

How has the Sprout Social and Streem comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand media monitoring and social listening tools in September 2026?

2 changes

  1. In September 2026, Sprout Social lost share of searches among media monitoring and social listening tools in New Zealand, from 26.7% to 23.9%.

  2. In September 2026, Streem lost share of searches among media monitoring and social listening tools in New Zealand, from 24% to 21.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sprout Social’s and Streem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sprout Social

2 branded search terms

  • sprout social
  • sproutsocial

Streem

2 branded search terms

  • streem
  • streem media monitoring

How the Brand Demand Index is measured

Other head-to-heads among media monitoring and social listening tools

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