Brandwave

How popular isSprout Social?

In September 2026, people searched for Sprout Social by name about 320 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 23.9% of all New Zealand media monitoring and social listening tool searches, placing Sprout Social first out of nine tools. When we asked both ChatGPT and Google AI Overviews about media monitoring and social listening tools, Sprout Social appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Sprout Social is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Sprout SocialShare of searches 23.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. StreemShare of searches 21.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. IsentiaShare of searches 20.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. MeltwaterShare of searches 13.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BrandwatchShare of searches 11.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+4 more

Sprout Social website (opens in a new tab)

Follow Sprout Social and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top media monitoring and social listening tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sprout Social is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brandwatch1st
  2. Meltwater2nd
  3. Streem3rd
  4. Brand244th
  5. Sprout Social5th
  6. Talkwalker6th
  7. Isentia7th
  8. Mention8th
  9. Muck Rack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brand244 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Social3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Streem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talkwalker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isentia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mention1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muck Rack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media monitoring and social listening tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which media monitoring and social listening tools compete with Sprout Social?

Sprout Social against media monitoring and social listening tools in New Zealand, by month

Share of searches by month for Sprout Social, Streem, Isentia, Meltwater, Brandwatch, Muck Rack, Talkwalker, Brand24. The figures are in the table below the chart.

View monthly share of searches table
MonthSprout SocialStreemIsentiaMeltwaterBrandwatchMuck RackTalkwalkerBrand24Mention
Oct 202529.1%17%24.2%10.9%9.1%4.2%2.4%1.8%1.2%
Nov 202525%17.9%25.6%11.5%11.5%2.6%2.6%1.9%1.3%
Dec 202525.8%17.7%25.8%12.9%8.9%3.2%2.4%2.4%0.81%
Jan 202624.4%21.4%20.6%11.5%11.5%3.1%3.1%2.3%2.3%
Feb 202623.9%31.3%16.6%9.8%9.2%3.1%3.1%2.5%0.61%
Mar 202622.5%29.5%19.1%11%8.7%2.3%3.5%2.3%1.2%
Apr 202616.5%31.6%20.3%13.9%10.1%3.2%1.9%1.9%0.63%
May 202620.1%26.4%25.2%11.9%9.4%3.1%1.3%1.9%0.63%
Jun 202621.6%27%22.3%10.1%10.1%3.4%2%2.7%0.68%
Jul 202625.3%22.1%20.8%14.9%9.1%3.2%1.9%1.9%0.65%
Aug 202626.7%24%15.1%13%15.1%2.1%1.4%1.4%1.4%
Sep 202623.9%21.6%20.1%13.4%11.2%3.7%3%2.2%0.75%

  1. 1.Sprout Social

    23.9%

    Held 1st. 320 estimated branded searches, -17.9% vs prior month. Share -2.8 points.

  2. 2.Streem

    21.6%

    Held 2nd. 290 estimated branded searches, -17.1% vs prior month. Share -2.3 points.

  3. 3.Isentia

    20.1%

    Moved from 4th to 3rd. 270 estimated branded searches, +22.7% vs prior month. Share +5.1 points.

  4. 4.Meltwater

    13.4%

    Moved from 5th to 4th. 180 estimated branded searches, -5.3% vs prior month. Share +0.4 points.

  5. 5.Brandwatch

    11.2%

    Moved from 3rd to 5th. 150 estimated branded searches, -31.8% vs prior month. Share -3.9 points.

  6. 6.Muck Rack

    3.7%

    Held 6th. 50 estimated branded searches, +66.7% vs prior month. Share +1.7 points.

  7. 7.Talkwalker

    3%

    Moved from 9th to 7th. 40 estimated branded searches, +100% vs prior month. Share +1.6 points.

  8. 8.Brand24

    2.2%

    Moved from 7th to 8th. 30 estimated branded searches, +50% vs prior month. Share +0.9 points.

  9. 9.Mention

    0.75%

    Moved from 8th to 9th. 10 estimated branded searches, -50% vs prior month. Share -0.6 points.

Compare popularity between Sprout Social and its closest rivals

Every comparison with Sprout Social

13 comparisons

How has branded search demand for Sprout Social changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sprout Social in New Zealand fell from 480 to 320.
  • Across the 12 months ending September 2026, Sprout Social’s share of searches among media monitoring and social listening tools in New Zealand decreased from 29.1% to 23.9%.
  • Across the 12 months ending September 2026, Sprout Social’s share of searches among media monitoring and social listening tools in New Zealand peaked at 29.1% in October 2025 and was lowest at 16.5% in April 2026.

How did search popularity change for New Zealand media monitoring and social listening tools in September 2026?

6 changes

  1. In September 2026, Isentia overtook Brandwatch to rank 3rd among media monitoring and social listening tools in New Zealand, with 20.1% of the searches.

  2. In September 2026, Talkwalker overtook Brand24 and Mention to rank 7th among media monitoring and social listening tools in New Zealand, with 3% of the searches.

  3. In September 2026, Muck Rack gained share of searches among media monitoring and social listening tools in New Zealand, from 2.1% to 3.7%.

  4. In September 2026, Brand24 gained share of searches among media monitoring and social listening tools in New Zealand, from 1.4% to 2.2%.

  5. In September 2026, Brandwatch lost share of searches among media monitoring and social listening tools in New Zealand, from 15.1% to 11.2%.

  6. In September 2026, Sprout Social lost share of searches among media monitoring and social listening tools in New Zealand, from 26.7% to 23.9%.

How are Sprout Social’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sprout Social’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sprout social
  • sproutsocial

Do you work for Sprout Social? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sprout Social compete?

Sprout Social is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Social media management tools5th of 112.6%Show ranking
Social media analytics platforms4th of 88.5%Show ranking
Media monitoring and social listening tools1st of 923.9%Shown above
Creator with pink hair and a pink jacket

Is Sprout Social your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free