Brandwave

Social media management tools in New Zealand:Which brands are most popular in search?

In August 2026, Buffer was the most searched among social media management tools in New Zealand, with an estimated 2K branded searches and 42.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Buffer42.9%
  2. Metricool29.2%
  3. Sprout Social8.7%
  4. Hootsuite8%
  5. Later5%
  6. Loomly4.1%
  7. Agorapulse1.3%
  8. Sendible0.87%

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Share of SearchLeaderboard

Compare the tools New Zealand marketers schedule and measure social media with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among social media management tools in New Zealand, by month

Share of Search by month for Buffer, Metricool, Sprout Social, Hootsuite, Later, Loomly. The figures are in the table below the chart.

View monthly share of search table
MonthBufferMetricoolSprout SocialHootsuiteLaterLoomlyAgorapulseSendible
Oct 202539.3%22%11.7%15.5%3.3%5.4%1.9%0.94%
Nov 202544.7%20.6%9.1%14.5%2.7%5.4%1.4%1.6%
Dec 202536.6%25.7%11.3%14.7%3.4%5.5%1.7%1%
Jan 202637.5%25.1%9.2%17%3.8%5.1%1.3%1.1%
Feb 202638.5%24.9%11.2%15%3%4.9%1.6%0.82%
Mar 202640%21.9%9.9%15.5%3.8%6.6%1.4%0.94%
Apr 202643.8%23.6%6.9%12.8%3.3%7.2%1.5%0.77%
May 202647.4%21.7%8%13.4%2.8%4.2%1.4%0.94%
Jun 202641.9%26.4%8.2%11.2%3.7%5.7%1.2%1.5%
Jul 202641.9%26.4%10%11%3.5%4.7%1.5%1%
Aug 202642.9%29.2%8.7%8%5%4.1%1.3%0.87%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Buffer

    42.9%

    held 1st · 2K estimated branded searches · +17.9% vs prior month · +1 points

  2. 2.Metricool

    29.2%

    held 2nd · 1.4K estimated branded searches · +27.4% vs prior month · +2.8 points

  3. 3.Sprout Social

    8.7%

    moved from 4th to 3rd · 400 estimated branded searches · 0% vs prior month · -1.3 points

  4. 4.Hootsuite

    8%

    moved from 3rd to 4th · 370 estimated branded searches · -15.9% vs prior month · -3 points

  5. 5.Later

    5%

    moved from 6th to 5th · 230 estimated branded searches · +64.3% vs prior month · +1.5 points

  6. 6.Loomly

    4.1%

    moved from 5th to 6th · 190 estimated branded searches · 0% vs prior month · -0.6 points

  7. 7.Agorapulse

    1.3%

    held 7th · 60 estimated branded searches · 0% vs prior month · -0.2 points

  8. 8.Sendible

    0.87%

    held 8th · 40 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among social media management tools in New Zealand?

In August 2026, Buffer was the most searched among social media management tools in New Zealand, with an estimated 2K branded searches and 42.9% estimated Share of Search within this set. Metricool is in 2nd place, 13.6 percentage points behind at 29.2% Share of Search.

New Zealand social media management tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Buffer39.3% → 42.9%47.4%May 202636.6%Dec 20251st
Metricool22% → 29.2%29.2%Aug 202620.6%Nov 20252nd
Sprout Social11.7% → 8.7%11.7%Oct 20256.9%Apr 20264th → 3rd
Hootsuite15.5% → 8%17%Jan 20268%Aug 20263rd → 4th
Later3.3% → 5%5%Aug 20262.7%Nov 20256th → 5th
Loomly5.4% → 4.1%7.2%Apr 20264.1%Aug 20265th → 6th
Agorapulse1.9% → 1.3%1.9%Oct 20251.2%Jun 20267th
Sendible0.94% → 0.87%1.6%Nov 20250.77%Apr 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools in New Zealand increased from 39.3% to 42.9%.
  • Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media management tools in New Zealand increased from 22% to 29.2%.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management tools in New Zealand decreased from 11.7% to 8.7%.
  • Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management tools in New Zealand decreased from 15.5% to 8%.
  • Across the 11 months ending August 2026, Later’s estimated Share of Search among social media management tools in New Zealand increased from 3.3% to 5%.
  • Across the 11 months ending August 2026, Loomly’s estimated Share of Search among social media management tools in New Zealand decreased from 5.4% to 4.1%.
  • Across the 11 months ending August 2026, Agorapulse’s estimated Share of Search among social media management tools in New Zealand decreased from 1.9% to 1.3%.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools in New Zealand peaked at 47.4% in May 2026 and was lowest at 36.6% in December 2025.
  • Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media management tools in New Zealand peaked at 29.2% in August 2026 and was lowest at 20.6% in November 2025.
  • Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management tools in New Zealand peaked at 11.7% in October 2025 and was lowest at 6.9% in April 2026.
  • Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management tools in New Zealand peaked at 17% in January 2026 and was lowest at 8% in August 2026.
  • Across the 11 months ending August 2026, Later’s estimated Share of Search among social media management tools in New Zealand peaked at 5% in August 2026 and was lowest at 2.7% in November 2025.
  • Across the 11 months ending August 2026, Loomly’s estimated Share of Search among social media management tools in New Zealand peaked at 7.2% in April 2026 and was lowest at 4.1% in August 2026.
  • Across the 11 months ending August 2026, Sprout Social rose from 4th to 3rd among social media management tools in New Zealand.
  • Across the 11 months ending August 2026, Hootsuite fell from 3rd to 4th among social media management tools in New Zealand.
  • Across the 11 months ending August 2026, Later rose from 6th to 5th among social media management tools in New Zealand.
  • Across the 11 months ending August 2026, Loomly fell from 5th to 6th among social media management tools in New Zealand.
  • Across the 11 months ending August 2026, Sendible held steady: its estimated Share of Search among social media management tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand social media management tools in August 2026?

  1. In August 2026, Later overtook Loomly to rank 5th among social media management tools in New Zealand, at 5%.

  2. In August 2026, Metricool gained estimated Share of Search among social media management tools in New Zealand, from 26.4% to 29.2%.

  3. In August 2026, Buffer gained estimated Share of Search among social media management tools in New Zealand, from 41.9% to 42.9%.

  4. In August 2026, Hootsuite lost estimated Share of Search among social media management tools in New Zealand, from 11% to 8%.

  5. In August 2026, Sprout Social lost estimated Share of Search among social media management tools in New Zealand, from 10% to 8.7%.

  6. In August 2026, Loomly lost estimated Share of Search among social media management tools in New Zealand, from 4.7% to 4.1%.

  7. Estimated monthly branded searches for Agorapulse in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

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