Hootsuite vs Sprout Social:Which is more popular by branded search in New Zealand?
In August 2026, Sprout Social had more branded searches than Hootsuite among social media management tools in New Zealand. Sprout Social was estimated to have 400 branded searches compared to Hootsuite’s 370, and held an 8.7% Share of Search versus Hootsuite’s 8%.
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Which is more popular in search, Hootsuite or Sprout Social?
Compare the tools New Zealand marketers schedule and measure social media with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sprout Social, Hootsuite. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Metricool | Sprout Social | Hootsuite | Later | Loomly | Agorapulse | Sendible |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 22% | 11.7% | 15.5% | 3.3% | 5.4% | 1.9% | 0.94% |
| Nov 2025 | 44.7% | 20.6% | 9.1% | 14.5% | 2.7% | 5.4% | 1.4% | 1.6% |
| Dec 2025 | 36.6% | 25.7% | 11.3% | 14.7% | 3.4% | 5.5% | 1.7% | 1% |
| Jan 2026 | 37.5% | 25.1% | 9.2% | 17% | 3.8% | 5.1% | 1.3% | 1.1% |
| Feb 2026 | 38.5% | 24.9% | 11.2% | 15% | 3% | 4.9% | 1.6% | 0.82% |
| Mar 2026 | 40% | 21.9% | 9.9% | 15.5% | 3.8% | 6.6% | 1.4% | 0.94% |
| Apr 2026 | 43.8% | 23.6% | 6.9% | 12.8% | 3.3% | 7.2% | 1.5% | 0.77% |
| May 2026 | 47.4% | 21.7% | 8% | 13.4% | 2.8% | 4.2% | 1.4% | 0.94% |
| Jun 2026 | 41.9% | 26.4% | 8.2% | 11.2% | 3.7% | 5.7% | 1.2% | 1.5% |
| Jul 2026 | 41.9% | 26.4% | 10% | 11% | 3.5% | 4.7% | 1.5% | 1% |
| Aug 2026 | 42.9% | 29.2% | 8.7% | 8% | 5% | 4.1% | 1.3% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Hootsuite and Sprout Social comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Sprout Social took it in August 2026.
- Across the 11 months ending August 2026, Hootsuite’s estimated Share of Search among social media management tools in New Zealand moved from 15.5% to 8%, and its estimated monthly branded searches moved from 660 to 370.
- Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management tools in New Zealand moved from 11.7% to 8.7%, and its estimated monthly branded searches moved from 500 to 400.
How did search popularity change for New Zealand social media management tools in August 2026?
2 changes
In August 2026, Hootsuite lost estimated Share of Search among social media management tools in New Zealand, from 11% to 8%.
In August 2026, Sprout Social lost estimated Share of Search among social media management tools in New Zealand, from 10% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Hootsuite’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hootsuite
7 branded search terms
- hootsuite
- hootsuite com
- hootsuite nz
- hootsuite pricing
- hootsuite scheduling
- hootsuite social media
- hootsuite social media management
Sprout Social
5 branded search terms
- sprout social
- sprout social pricing
- sproutsocial
- sproutsocial com
- sproutsocial pricing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.