Buffer vs Sprout Social:Which is more popular by branded search in New Zealand?
In August 2026, Buffer had more branded searches than Sprout Social among social media management tools in New Zealand. Buffer was estimated to have 2K branded searches compared to Sprout Social’s 400, and held a 42.9% Share of Search versus Sprout Social’s 8.7%.
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Which is more popular in search, Buffer or Sprout Social?
Compare the tools New Zealand marketers schedule and measure social media with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buffer, Sprout Social. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Metricool | Sprout Social | Hootsuite | Later | Loomly | Agorapulse | Sendible |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 22% | 11.7% | 15.5% | 3.3% | 5.4% | 1.9% | 0.94% |
| Nov 2025 | 44.7% | 20.6% | 9.1% | 14.5% | 2.7% | 5.4% | 1.4% | 1.6% |
| Dec 2025 | 36.6% | 25.7% | 11.3% | 14.7% | 3.4% | 5.5% | 1.7% | 1% |
| Jan 2026 | 37.5% | 25.1% | 9.2% | 17% | 3.8% | 5.1% | 1.3% | 1.1% |
| Feb 2026 | 38.5% | 24.9% | 11.2% | 15% | 3% | 4.9% | 1.6% | 0.82% |
| Mar 2026 | 40% | 21.9% | 9.9% | 15.5% | 3.8% | 6.6% | 1.4% | 0.94% |
| Apr 2026 | 43.8% | 23.6% | 6.9% | 12.8% | 3.3% | 7.2% | 1.5% | 0.77% |
| May 2026 | 47.4% | 21.7% | 8% | 13.4% | 2.8% | 4.2% | 1.4% | 0.94% |
| Jun 2026 | 41.9% | 26.4% | 8.2% | 11.2% | 3.7% | 5.7% | 1.2% | 1.5% |
| Jul 2026 | 41.9% | 26.4% | 10% | 11% | 3.5% | 4.7% | 1.5% | 1% |
| Aug 2026 | 42.9% | 29.2% | 8.7% | 8% | 5% | 4.1% | 1.3% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Buffer and Sprout Social comparison changed over the last 12 months?
3 findings
- Buffer was ahead of Sprout Social in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management tools in New Zealand moved from 39.3% to 42.9%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, Sprout Social’s estimated Share of Search among social media management tools in New Zealand moved from 11.7% to 8.7%, and its estimated monthly branded searches moved from 500 to 400.
How did search popularity change for New Zealand social media management tools in August 2026?
2 changes
In August 2026, Buffer gained estimated Share of Search among social media management tools in New Zealand, from 41.9% to 42.9%.
In August 2026, Sprout Social lost estimated Share of Search among social media management tools in New Zealand, from 10% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Buffer’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buffer
4 branded search terms
- buffer app
- buffer pricing
- buffer scheduling
- buffer social media
Sprout Social
5 branded search terms
- sprout social
- sprout social pricing
- sproutsocial
- sproutsocial com
- sproutsocial pricing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.