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Media monitoring and social listening tools in New Zealand:Which brands are most popular in search?

In August 2026, Isentia was the most searched among media monitoring and social listening tools in New Zealand, with an estimated 250 branded searches and 31.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Isentia31.6%
  2. Brandwatch30.4%
  3. Meltwater27.8%
  4. Muck Rack5.1%
  5. Mention2.5%
  6. Talkwalker2.5%

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Share of SearchLeaderboard

Compare the media monitoring and social listening tools New Zealand communications teams track coverage with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among media monitoring and social listening tools in New Zealand, by month

Share of Search by month for Isentia, Brandwatch, Meltwater, Muck Rack, Mention, Talkwalker. The figures are in the table below the chart.

View monthly share of search table
MonthIsentiaBrandwatchMeltwaterMuck RackMentionTalkwalker
Oct 202546.2%18.3%21.5%7.5%2.2%4.3%
Nov 202546.7%20.7%21.7%4.3%2.2%4.3%
Dec 202547.2%16.7%25%5.6%1.4%4.2%
Jan 202642.7%20%22.7%5.3%4%5.3%
Feb 202640%21.3%22.7%8%1.3%6.7%
Mar 202642.5%19.5%23%5.7%2.3%6.9%
Apr 202641.2%20%28.2%5.9%1.2%3.5%
May 202650.6%16.9%23.6%5.6%1.1%2.2%
Jun 202648.1%19.5%20.8%6.5%1.3%3.9%
Jul 202643%16.3%29.1%7%1.2%3.5%
Aug 202631.6%30.4%27.8%5.1%2.5%2.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Isentia

    31.6%

    held 1st · 250 estimated branded searches · -32.4% vs prior month · -11.4 points

  2. 2.Brandwatch

    30.4%

    moved from 3rd to 2nd · 240 estimated branded searches · +71.4% vs prior month · +14.1 points

  3. 3.Meltwater

    27.8%

    moved from 2nd to 3rd · 220 estimated branded searches · -12% vs prior month · -1.2 points

  4. 4.Muck Rack

    5.1%

    held 4th · 40 estimated branded searches · -33.3% vs prior month · -1.9 points

  5. 5.Mention

    2.5%

    moved from 6th to 5th · 20 estimated branded searches · +100% vs prior month · +1.4 points

  6. 6.Talkwalker

    2.5%

    moved from 5th to 6th · 20 estimated branded searches · -33.3% vs prior month · -1 points

Compare search popularity between leading brands

Which brand is most popular in search among media monitoring and social listening tools in New Zealand?

In August 2026, Isentia was the most searched among media monitoring and social listening tools in New Zealand, with an estimated 250 branded searches and 31.6% estimated Share of Search within this set. Brandwatch is in 2nd place, 1.3 percentage points behind at 30.4% Share of Search.

New Zealand media monitoring and social listening tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Isentia46.2% → 31.6%50.6%May 202631.6%Aug 20261st
Brandwatch18.3% → 30.4%30.4%Aug 202616.3%Jul 20263rd → 2nd
Meltwater21.5% → 27.8%29.1%Jul 202620.8%Jun 20262nd → 3rd
Muck Rack7.5% → 5.1%8%Feb 20264.3%Nov 20254th
Mention2.2% → 2.5%4%Jan 20261.1%May 20266th → 5th
Talkwalker4.3% → 2.5%6.9%Mar 20262.2%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Isentia’s estimated Share of Search among media monitoring and social listening tools in New Zealand decreased from 46.2% to 31.6%.
  • Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools in New Zealand increased from 18.3% to 30.4%.
  • Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools in New Zealand increased from 21.5% to 27.8%.
  • Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools in New Zealand decreased from 7.5% to 5.1%.
  • Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools in New Zealand decreased from 4.3% to 2.5%.
  • Across the 11 months ending August 2026, Isentia’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 50.6% in May 2026 and was lowest at 31.6% in August 2026.
  • Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 30.4% in August 2026 and was lowest at 16.3% in July 2026.
  • Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 29.1% in July 2026 and was lowest at 20.8% in June 2026.
  • Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 8% in February 2026 and was lowest at 4.3% in November 2025.
  • Across the 11 months ending August 2026, Mention’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 4% in January 2026 and was lowest at 1.1% in May 2026.
  • Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 6.9% in March 2026 and was lowest at 2.2% in May 2026.
  • Across the 11 months ending August 2026, Brandwatch rose from 3rd to 2nd among media monitoring and social listening tools in New Zealand.
  • Across the 11 months ending August 2026, Meltwater fell from 2nd to 3rd among media monitoring and social listening tools in New Zealand.
  • Across the 11 months ending August 2026, Mention rose from 6th to 5th among media monitoring and social listening tools in New Zealand.
  • Across the 11 months ending August 2026, Talkwalker fell from 5th to 6th among media monitoring and social listening tools in New Zealand.

How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?

  1. In August 2026, Brandwatch overtook Meltwater to rank 2nd among media monitoring and social listening tools in New Zealand, at 30.4%.

  2. In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%.

  3. In August 2026, Isentia lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 43% to 31.6%.

  4. In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%.

  5. In August 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 29.1% to 27.8%.

  6. In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%.

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