Brandwave

Brandwatch vs Streem:Which is more popular?

In September 2026, Streem had more branded searches than Brandwatch among media monitoring and social listening tools in New Zealand. Streem had about 290 branded searches, while Brandwatch had 150. Streem made up 21.6% of all media monitoring and social listening tool searches we track, and Brandwatch accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Brandwatch appeared in all five answers and Streem in three. Brandwatch was mentioned before Streem in three out of five answers.

Among media monitoring and social listening tools in New Zealand in September 2026

Who do people search for more?

Streem, about 93% more searches than Brandwatch

Streem 290 searchesBrandwatch 150 searches

Who does AI mention more?

Brandwatch, mentioned in every answer we collected

Brandwatch in 5 of 5Streem in 3 of 5

Who does AI recommend more?

Brandwatch, named ahead of Streem in 3 of 5 answers

Brandwatch first in 3Streem first in 2

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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brandwatch appeared in all five answers. Streem was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brandwatch was listed before Streem in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brandwatch1st
  2. Meltwater2nd
  3. Streem3rd
  4. Brand244th
  5. Sprout Social5th
  6. Talkwalker6th
  7. Isentia7th
  8. Mention8th
  9. Muck Rack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brand244 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Social3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Streem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talkwalker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isentia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mention1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muck Rack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media monitoring and social listening tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brandwatch or Streem more popular in search?

This chart shows how often people search Google for Brandwatch and Streem by name. Each line represents a brand's share of searches for all nine media monitoring and social listening tools we track, month by month, from searches in New Zealand.

Brandwatch and Streem among media monitoring and social listening tools in New Zealand, by month

Share of searches by month for Streem, Brandwatch. The figures are in the table below the chart.

View monthly share of searches table
MonthSprout SocialStreemIsentiaMeltwaterBrandwatchMuck RackTalkwalkerBrand24Mention
Oct 202529.1%17%24.2%10.9%9.1%4.2%2.4%1.8%1.2%
Nov 202525%17.9%25.6%11.5%11.5%2.6%2.6%1.9%1.3%
Dec 202525.8%17.7%25.8%12.9%8.9%3.2%2.4%2.4%0.81%
Jan 202624.4%21.4%20.6%11.5%11.5%3.1%3.1%2.3%2.3%
Feb 202623.9%31.3%16.6%9.8%9.2%3.1%3.1%2.5%0.61%
Mar 202622.5%29.5%19.1%11%8.7%2.3%3.5%2.3%1.2%
Apr 202616.5%31.6%20.3%13.9%10.1%3.2%1.9%1.9%0.63%
May 202620.1%26.4%25.2%11.9%9.4%3.1%1.3%1.9%0.63%
Jun 202621.6%27%22.3%10.1%10.1%3.4%2%2.7%0.68%
Jul 202625.3%22.1%20.8%14.9%9.1%3.2%1.9%1.9%0.65%
Aug 202626.7%24%15.1%13%15.1%2.1%1.4%1.4%1.4%
Sep 202623.9%21.6%20.1%13.4%11.2%3.7%3%2.2%0.75%

How has the Brandwatch and Streem comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand media monitoring and social listening tools in September 2026?

3 changes

  1. In September 2026, Isentia overtook Brandwatch to rank 3rd among media monitoring and social listening tools in New Zealand, with 20.1% of the searches.

  2. In September 2026, Brandwatch lost share of searches among media monitoring and social listening tools in New Zealand, from 15.1% to 11.2%.

  3. In September 2026, Streem lost share of searches among media monitoring and social listening tools in New Zealand, from 24% to 21.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Brandwatch’s and Streem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brandwatch

3 branded search terms

  • brandwatch
  • brandwatch media monitoring
  • brandwatch social listening

Streem

2 branded search terms

  • streem
  • streem media monitoring

How the Brand Demand Index is measured

Other head-to-heads among media monitoring and social listening tools

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