Brandwave

Planable vs Sprout Social:Which is more popular?

In September 2026, Sprout Social had more branded searches than Planable among social media management tools in New Zealand. Sprout Social had about 320 branded searches, while Planable had 210. Sprout Social made up 2.6% of all social media management tool searches we track, and Planable accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about social media management tools, Sprout Social appeared in three of the five answers and Planable in two. Sprout Social was mentioned before Planable in three out of four answers that named either.

Among social media management tools in New Zealand in September 2026

Who do people search for more?

Sprout Social, about 52% more searches than Planable

Sprout Social 320 searchesPlanable 210 searches

Who does AI mention more?

Sprout Social, mentioned in 3 of 5 answers, Planable in 2

Sprout Social in 3 of 5Planable in 2 of 5

Who does AI recommend more?

Sprout Social, named ahead of Planable in 3 of 4 answers

Sprout Social first in 3Planable first in 1

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Top social media management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Planable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sprout Social was listed before Planable in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Hootsuite2nd
  3. Metricool3rd
  4. Sprout Social4th
  5. Later5th
  6. Agorapulse6th
  7. Planable7th
  8. Meta Business Suite8th
  9. Sendible9th
  10. Loomly–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metricool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hootsuite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Later3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meta Business Suite2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agorapulse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sendible1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about social media management tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Planable or Sprout Social more popular in search?

This chart shows how often people search Google for Planable and Sprout Social by name. Each line represents a brand's share of searches for all 11 social media management tools we track, month by month, from searches in New Zealand.

Planable and Sprout Social among social media management tools in New Zealand, by month

Share of searches by month for Sprout Social, Planable. The figures are in the table below the chart.

View monthly share of searches table
MonthMeta Business SuiteBufferMetricoolHootsuiteSprout SocialPlanableLoomlyLaterSocialPilotAgorapulseSendible
Oct 202555.4%17%9.2%6.3%4.9%1.7%2.3%1.2%0.82%0.72%0.31%
Nov 202554.6%19.7%9%6.1%3.9%1.7%2.2%1%0.61%0.51%0.61%
Dec 202559.1%14.1%9.9%5.4%4.3%2.3%2%1.1%0.81%0.54%0.4%
Jan 202658.4%14.7%9.6%6.5%3.5%2.3%1.9%1.3%0.76%0.54%0.43%
Feb 202658.8%15.2%9.6%5.2%4.2%2.3%1.8%0.98%0.98%0.54%0.33%
Mar 202660%15.3%8.1%5.5%3.5%2.4%2.4%1.2%0.91%0.45%0.36%
Apr 202662.4%16.1%8.4%3.8%2.5%2%2.6%1%0.57%0.47%0.28%
May 202661%18.3%8.2%3.8%3%1.9%1.6%0.92%0.55%0.46%0.28%
Jun 202666.1%13.5%8.3%3.3%2.6%2.1%1.8%1.1%0.57%0.33%0.33%
Jul 202666.1%13.6%8.3%3.2%3.2%2.1%1.5%0.9%0.49%0.41%0.24%
Aug 202663.2%15.3%10.3%2.5%3%1.6%1.4%1.5%0.47%0.39%0.31%
Sep 202665.6%13.4%10.6%2.7%2.6%1.7%1.2%1.1%0.57%0.32%0.32%

How has the Planable and Sprout Social comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand social media management tools in September 2026?

2 changes

  1. In September 2026, Sprout Social fell from 4th to 5th among social media management tools in New Zealand.

  2. Estimated monthly branded searches for Planable in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Planable’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Planable

1 branded search term

  • planable

Sprout Social

2 branded search terms

  • sprout social
  • sproutsocial

How the Brand Demand Index is measured

Other head-to-heads among social media management tools

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