Brandwave

How popular isIsentia in search?

In August 2026, there were an estimated 250 branded searches for Isentia in New Zealand which is down 41.9% over the last 11 months. Isentia holds 31.6% estimated Share of Search among New Zealand media monitoring and social listening tools and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Isentia31.6%
  2. Brandwatch30.4%
  3. Meltwater27.8%
  4. Muck Rack5.1%
  5. Mention2.5%
  6. Talkwalker2.5%
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Which media monitoring and social listening tools compete with Isentia?

Isentia against media monitoring and social listening tools in New Zealand, by month

Share of Search by month for Isentia, Brandwatch, Meltwater, Muck Rack, Mention, Talkwalker. The figures are in the table below the chart.

View monthly share of search table
MonthIsentiaBrandwatchMeltwaterMuck RackMentionTalkwalker
Oct 202546.2%18.3%21.5%7.5%2.2%4.3%
Nov 202546.7%20.7%21.7%4.3%2.2%4.3%
Dec 202547.2%16.7%25%5.6%1.4%4.2%
Jan 202642.7%20%22.7%5.3%4%5.3%
Feb 202640%21.3%22.7%8%1.3%6.7%
Mar 202642.5%19.5%23%5.7%2.3%6.9%
Apr 202641.2%20%28.2%5.9%1.2%3.5%
May 202650.6%16.9%23.6%5.6%1.1%2.2%
Jun 202648.1%19.5%20.8%6.5%1.3%3.9%
Jul 202643%16.3%29.1%7%1.2%3.5%
Aug 202631.6%30.4%27.8%5.1%2.5%2.5%
Sep 2026——————
  1. 1.Isentia

    31.6%

    held 1st · 250 estimated branded searches · -32.4% vs prior month · -11.4 points

  2. 2.Brandwatch

    30.4%

    moved from 3rd to 2nd · 240 estimated branded searches · +71.4% vs prior month · +14.1 points

  3. 3.Meltwater

    27.8%

    moved from 2nd to 3rd · 220 estimated branded searches · -12% vs prior month · -1.2 points

  4. 4.Muck Rack

    5.1%

    held 4th · 40 estimated branded searches · -33.3% vs prior month · -1.9 points

  5. 5.Mention

    2.5%

    moved from 6th to 5th · 20 estimated branded searches · +100% vs prior month · +1.4 points

  6. moved from 5th to 6th · 20 estimated branded searches · -33.3% vs prior month · -1 points

Compare search popularity between Isentia and its closest rivals

How has branded search demand for Isentia changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Isentia in New Zealand fell from 430 to 250.
  • Across the 11 months ending August 2026, Isentia’s estimated Share of Search among media monitoring and social listening tools in New Zealand decreased from 46.2% to 31.6%.
  • Across the 11 months ending August 2026, Isentia’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 50.6% in May 2026 and was lowest at 31.6% in August 2026.

How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?

  1. In August 2026, Brandwatch overtook Meltwater to rank 2nd among media monitoring and social listening tools in New Zealand, at 30.4%.

  2. In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%.

  3. In August 2026, Isentia lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 43% to 31.6%.

  4. In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%.

  5. In August 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 29.1% to 27.8%.

  6. In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%.

How is Isentia measured?

Brandwave collects information about searches that people make online using Isentia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • isentia
  • isentia com
  • isentia media monitoring
  • isentia near me
  • isentia new zealand
  • isentia nz

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How the Brand Demand Index is measured

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Is Isentia your brand?

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