Brandwatch vs Muck Rack:Which is more popular by branded search in New Zealand?
In August 2026, Brandwatch had more branded searches than Muck Rack among media monitoring and social listening tools in New Zealand. Brandwatch was estimated to have 240 branded searches compared to Muck Rack’s 40, and held a 30.4% Share of Search versus Muck Rack’s 5.1%.
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Which is more popular in search, Brandwatch or Muck Rack?
Compare the media monitoring and social listening tools New Zealand communications teams track coverage with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brandwatch, Muck Rack. The figures are in the table below the chart.
View monthly share of search table
| Month | Isentia | Brandwatch | Meltwater | Muck Rack | Mention | Talkwalker |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 18.3% | 21.5% | 7.5% | 2.2% | 4.3% |
| Nov 2025 | 46.7% | 20.7% | 21.7% | 4.3% | 2.2% | 4.3% |
| Dec 2025 | 47.2% | 16.7% | 25% | 5.6% | 1.4% | 4.2% |
| Jan 2026 | 42.7% | 20% | 22.7% | 5.3% | 4% | 5.3% |
| Feb 2026 | 40% | 21.3% | 22.7% | 8% | 1.3% | 6.7% |
| Mar 2026 | 42.5% | 19.5% | 23% | 5.7% | 2.3% | 6.9% |
| Apr 2026 | 41.2% | 20% | 28.2% | 5.9% | 1.2% | 3.5% |
| May 2026 | 50.6% | 16.9% | 23.6% | 5.6% | 1.1% | 2.2% |
| Jun 2026 | 48.1% | 19.5% | 20.8% | 6.5% | 1.3% | 3.9% |
| Jul 2026 | 43% | 16.3% | 29.1% | 7% | 1.2% | 3.5% |
| Aug 2026 | 31.6% | 30.4% | 27.8% | 5.1% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brandwatch and Muck Rack comparison changed over the last 12 months?
3 findings
- Brandwatch was ahead of Muck Rack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 18.3% to 30.4%, and its estimated monthly branded searches moved from 170 to 240.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools in New Zealand moved from 7.5% to 5.1%, and its estimated monthly branded searches moved from 70 to 40.
How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?
2 changes
In August 2026, Brandwatch overtook Meltwater to rank 2nd among media monitoring and social listening tools in New Zealand, at 30.4%.
In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Brandwatch’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandwatch
6 branded search terms
- brandwatch
- brandwatch com
- brandwatch consumer research
- brandwatch media monitoring
- brandwatch near me
- brandwatch social listening
Muck Rack
5 branded search terms
- muck rack
- muck rack media monitoring
- muck rack social listening
- muckrack
- muckrack media monitoring
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.