Brandwave

How popular isYouGov in search?

In August 2026, there were an estimated 150 branded searches for YouGov in New Zealand which is down 34.8% over the last 11 months. YouGov holds 10.9% estimated Share of Search among New Zealand brand tracking platforms and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Kantar58%
  2. Brandwatch17.4%
  3. YouGov10.9%
  4. Tracksuit10.1%
  5. Latana3.6%
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Which brand tracking platforms compete with YouGov?

YouGov against brand tracking platforms in New Zealand, by month

Share of Search by month for Kantar, Brandwatch, YouGov, Tracksuit, Latana. The figures are in the table below the chart.

View monthly share of search table
MonthKantarBrandwatchYouGovTracksuitLatana
Oct 202561.7%12.8%17.3%6.8%1.5%
Nov 202556.5%13.8%11.6%13.8%4.3%
Dec 202557%14%17.4%9.3%2.3%
Jan 202655%13.5%19.8%8.1%3.6%
Feb 202659.2%12.3%16.9%6.2%5.4%
Mar 202656.6%13.2%17.1%9.3%3.9%
Apr 202656.4%15.5%13.6%10.9%3.6%
May 202672.7%9.1%11.5%4.2%2.4%
Jun 202671.4%9.3%9.9%7.5%1.9%
Jul 202666%9.5%12.9%9.5%2%
Aug 202658%17.4%10.9%10.1%3.6%
Sep 2026—————

  1. 1.Kantar

    58%

    held 1st · 800 estimated branded searches · -17.5% vs prior month · -8 points

  2. 2.Brandwatch

    17.4%

    moved from 3rd to 2nd · 240 estimated branded searches · +71.4% vs prior month · +7.9 points

  3. 3.YouGov

    10.9%

    moved from 2nd to 3rd · 150 estimated branded searches · -21.1% vs prior month · -2.1 points

  4. 4.Tracksuit

    10.1%

    held 4th · 140 estimated branded searches · 0% vs prior month · +0.6 points

  5. 5.Latana

    3.6%

    held 5th · 50 estimated branded searches · +66.7% vs prior month · +1.6 points

Compare search popularity between YouGov and its closest rivals

How has branded search demand for YouGov changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for YouGov in New Zealand fell from 230 to 150.
  • Across the 11 months ending August 2026, YouGov’s estimated Share of Search among brand tracking platforms in New Zealand decreased from 17.3% to 10.9%.
  • Across the 11 months ending August 2026, YouGov’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 19.8% in January 2026 and was lowest at 9.9% in June 2026.
  • Across the 11 months ending August 2026, YouGov fell from 2nd to 3rd among brand tracking platforms in New Zealand.

How did search popularity change for New Zealand brand tracking platforms in August 2026?

  1. In August 2026, Brandwatch overtook YouGov to rank 2nd among brand tracking platforms in New Zealand, at 17.4%.

  2. In August 2026, Latana gained estimated Share of Search among brand tracking platforms in New Zealand, from 2% to 3.6%.

  3. In August 2026, Tracksuit gained estimated Share of Search among brand tracking platforms in New Zealand, from 9.5% to 10.1%.

  4. In August 2026, Kantar lost estimated Share of Search among brand tracking platforms in New Zealand, from 66% to 58%.

  5. In August 2026, YouGov lost estimated Share of Search among brand tracking platforms in New Zealand, from 12.9% to 10.9%.

How is YouGov measured?

Brandwave collects information about searches that people make online using YouGov’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • yougov
  • yougov brand tracking
  • yougov nz

Do you work for YouGov? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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