Kantar vs Tracksuit:Which is more popular by branded search in New Zealand?
In August 2026, Kantar had more branded searches than Tracksuit among brand tracking platforms in New Zealand. Kantar was estimated to have 800 branded searches compared to Tracksuit’s 140, and held a 58% Share of Search versus Tracksuit’s 10.1%.
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Which is more popular in search, Kantar or Tracksuit?
Compare the brand tracking and brand health platforms New Zealand marketers measure awareness with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kantar, Tracksuit. The figures are in the table below the chart.
View monthly share of search table
| Month | Kantar | Brandwatch | YouGov | Tracksuit | Latana |
|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 12.8% | 17.3% | 6.8% | 1.5% |
| Nov 2025 | 56.5% | 13.8% | 11.6% | 13.8% | 4.3% |
| Dec 2025 | 57% | 14% | 17.4% | 9.3% | 2.3% |
| Jan 2026 | 55% | 13.5% | 19.8% | 8.1% | 3.6% |
| Feb 2026 | 59.2% | 12.3% | 16.9% | 6.2% | 5.4% |
| Mar 2026 | 56.6% | 13.2% | 17.1% | 9.3% | 3.9% |
| Apr 2026 | 56.4% | 15.5% | 13.6% | 10.9% | 3.6% |
| May 2026 | 72.7% | 9.1% | 11.5% | 4.2% | 2.4% |
| Jun 2026 | 71.4% | 9.3% | 9.9% | 7.5% | 1.9% |
| Jul 2026 | 66% | 9.5% | 12.9% | 9.5% | 2% |
| Aug 2026 | 58% | 17.4% | 10.9% | 10.1% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Kantar and Tracksuit comparison changed over the last 12 months?
3 findings
- Kantar was ahead of Tracksuit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kantar’s estimated Share of Search among brand tracking platforms in New Zealand moved from 61.7% to 58%, and its estimated monthly branded searches moved from 820 to 800.
- Across the 11 months ending August 2026, Tracksuit’s estimated Share of Search among brand tracking platforms in New Zealand moved from 6.8% to 10.1%, and its estimated monthly branded searches moved from 90 to 140.
How did search popularity change for New Zealand brand tracking platforms in August 2026?
2 changes
In August 2026, Tracksuit gained estimated Share of Search among brand tracking platforms in New Zealand, from 9.5% to 10.1%.
In August 2026, Kantar lost estimated Share of Search among brand tracking platforms in New Zealand, from 66% to 58%.
How each brand is measured
Brandwave collects information about searches that people make online using Kantar’s and Tracksuit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kantar
11 branded search terms
- kantar
- kantar brand health
- kantar brand tracking
- kantar com
- kantar consumer research
- kantar market research
- kantar near me
- kantar new zealand
- kantar nz
- kantar research
- kantar survey
Tracksuit
5 branded search terms
- gotracksuit
- tracksuit brand awareness
- tracksuit brand health
- tracksuit brand tracking
- tracksuit marketing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.