Brandwave

How popular isKantar in search?

In August 2026, there were an estimated 800 branded searches for Kantar in New Zealand which held steady over the last 11 months. Kantar holds 58% estimated Share of Search among New Zealand brand tracking platforms and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Kantar58%
  2. Brandwatch17.4%
  3. YouGov10.9%
  4. Tracksuit10.1%
  5. Latana3.6%
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Which brand tracking platforms compete with Kantar?

Kantar against brand tracking platforms in New Zealand, by month

Share of Search by month for Kantar, Brandwatch, YouGov, Tracksuit, Latana. The figures are in the table below the chart.

View monthly share of search table
MonthKantarBrandwatchYouGovTracksuitLatana
Oct 202561.7%12.8%17.3%6.8%1.5%
Nov 202556.5%13.8%11.6%13.8%4.3%
Dec 202557%14%17.4%9.3%2.3%
Jan 202655%13.5%19.8%8.1%3.6%
Feb 202659.2%12.3%16.9%6.2%5.4%
Mar 202656.6%13.2%17.1%9.3%3.9%
Apr 202656.4%15.5%13.6%10.9%3.6%
May 202672.7%9.1%11.5%4.2%2.4%
Jun 202671.4%9.3%9.9%7.5%1.9%
Jul 202666%9.5%12.9%9.5%2%
Aug 202658%17.4%10.9%10.1%3.6%
Sep 2026—————

  1. 1.Kantar

    58%

    held 1st · 800 estimated branded searches · -17.5% vs prior month · -8 points

  2. 2.Brandwatch

    17.4%

    moved from 3rd to 2nd · 240 estimated branded searches · +71.4% vs prior month · +7.9 points

  3. 3.YouGov

    10.9%

    moved from 2nd to 3rd · 150 estimated branded searches · -21.1% vs prior month · -2.1 points

  4. 4.Tracksuit

    10.1%

    held 4th · 140 estimated branded searches · 0% vs prior month · +0.6 points

  5. 5.Latana

    3.6%

    held 5th · 50 estimated branded searches · +66.7% vs prior month · +1.6 points

Compare search popularity between Kantar and its closest rivals

How has branded search demand for Kantar changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kantar in New Zealand held steady, from 820 to 800.
  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among brand tracking platforms in New Zealand decreased from 61.7% to 58%.
  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 72.7% in May 2026 and was lowest at 55% in January 2026.

How did search popularity change for New Zealand brand tracking platforms in August 2026?

  1. In August 2026, Brandwatch overtook YouGov to rank 2nd among brand tracking platforms in New Zealand, at 17.4%.

  2. In August 2026, Latana gained estimated Share of Search among brand tracking platforms in New Zealand, from 2% to 3.6%.

  3. In August 2026, Tracksuit gained estimated Share of Search among brand tracking platforms in New Zealand, from 9.5% to 10.1%.

  4. In August 2026, Kantar lost estimated Share of Search among brand tracking platforms in New Zealand, from 66% to 58%.

  5. In August 2026, YouGov lost estimated Share of Search among brand tracking platforms in New Zealand, from 12.9% to 10.9%.

Which market research companies compete with Kantar?

Kantar against market research companies in New Zealand, by month

Share of Search by month for Ipsos, Kantar, Verian, Talbot Mills, Nielsen. The figures are in the table below the chart.

View monthly share of search table
MonthIpsosKantarVerianTalbot MillsNielsenHorizon ResearchResearch First
Oct 202547.1%25.4%13.6%4%5.3%3.1%1.5%
Nov 202560.4%21.1%6.8%3%3.5%4.1%1.1%
Dec 202555.1%18.6%13.7%2.7%4.2%3.8%1.9%
Jan 202653.5%20.3%8%2%4%1.7%10.6%
Feb 202655.9%24.4%7.9%2.2%6%1.9%1.6%
Mar 202663.4%18.6%5.3%4.8%5.1%1.8%1%
Apr 202657.5%16.8%13%6%4.3%1.4%1.1%
May 202653.6%24.1%10.4%5.6%4.2%1%1%
Jun 202658%25.6%6.9%4.4%2.9%1.1%1.1%
Jul 202660.7%24.3%4.5%4%4.3%1%1.3%
Aug 202664%19.8%5.7%4.7%3.5%1.2%1.2%
Sep 2026———————

  1. 1.Ipsos

    64%

    held 1st · 2.6K estimated branded searches · +7% vs prior month · +3.3 points

  2. 2.Kantar

    19.8%

    held 2nd · 800 estimated branded searches · -17.5% vs prior month · -4.6 points

  3. 3.Verian

    5.7%

    held 3rd · 230 estimated branded searches · +27.8% vs prior month · +1.2 points

  4. 4.Talbot Mills

    4.7%

    moved from 5th to 4th · 190 estimated branded searches · +18.8% vs prior month · +0.7 points

  5. 5.Nielsen

    3.5%

    moved from 4th to 5th · 140 estimated branded searches · -17.6% vs prior month · -0.8 points

  6. 6.Horizon Research

    1.2%

    moved from 7th to 6th · 50 estimated branded searches · +25% vs prior month · +0.2 points

  7. 7.Research First

    1.2%

    moved from 6th to 7th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Kantar and its closest rivals

How has branded search demand for Kantar changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among market research companies in New Zealand decreased from 25.4% to 19.8%.
  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among market research companies in New Zealand peaked at 25.6% in June 2026 and was lowest at 16.8% in April 2026.

How did search popularity change for New Zealand market research companies in August 2026?

  1. In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.

  2. In August 2026, Ipsos gained estimated Share of Search among market research companies in New Zealand, from 60.7% to 64%.

  3. In August 2026, Verian gained estimated Share of Search among market research companies in New Zealand, from 4.5% to 5.7%.

  4. In August 2026, Kantar lost estimated Share of Search among market research companies in New Zealand, from 24.3% to 19.8%.

  5. In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%.

  6. In August 2026, Horizon Research rose from 7th to 6th among market research companies in New Zealand.

How is Kantar measured?

Brandwave collects information about searches that people make online using Kantar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • kantar
  • kantar brand health
  • kantar brand tracking
  • kantar com
  • kantar consumer research
  • kantar market research
  • kantar near me
  • kantar new zealand
  • kantar nz
  • kantar research
  • kantar survey

Do you work for Kantar? To request corrections or removal please contact us via our support page and we will be happy to assist.

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