How popular isNielsenIQ?
In September 2026, people searched for NielsenIQ by name about 720 times in New Zealand, about the same as the previous year. These searches made up 17% of all New Zealand market research company searches, placing NielsenIQ second out of nine companies. When we asked both ChatGPT and Google AI Overviews about market research companies, NielsenIQ appeared in two of the five answers and was the joint third most recommended of the nine.
NielsenIQ is the second most searched of 9 competitors and the joint third most recommended in AI answers.
IpsosShare of searches 53.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
NielsenIQShare of searches 17%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
KantarShare of searches 15.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
VerianShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Talbot MillsShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top market research companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NielsenIQ was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NielsenIQ is the joint third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kantar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ipsos2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NielsenIQ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Perceptive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Research First1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Verian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Talbot Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nielsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Horizon Research0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about market research companies
5 answers
Asked ChatGPT
“Which market research company should I hire in New Zealand?”
Asked ChatGPT
“What are the best market research companies in New Zealand?”
Asked ChatGPT
“What's the best market research company in New Zealand for customer insights?”
Searched Google, AI Overview
“market research companies”
Searched Google, AI Overview
“best market research company”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which market research companies compete with NielsenIQ?
Share of searches by month for Ipsos, NielsenIQ, Kantar, Verian, Talbot Mills, Nielsen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ipsos | NielsenIQ | Kantar | Verian | Talbot Mills | Nielsen | Perceptive | Research First | Horizon Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 23.1% | 15.4% | 9.3% | 4.2% | 4.2% | 1.6% | 1.6% | 3.2% |
| Nov 2025 | 48.6% | 20.6% | 12.6% | 5.1% | 3.1% | 3.1% | 1.7% | 1.1% | 4% |
| Dec 2025 | 47.2% | 19.5% | 11% | 8.5% | 2.8% | 3.7% | 1.6% | 2% | 3.7% |
| Jan 2026 | 45.9% | 19.9% | 9.1% | 5.7% | 2% | 3% | 2% | 10.8% | 1.4% |
| Feb 2026 | 52.5% | 17.1% | 11.8% | 6.1% | 2.5% | 5.7% | 0.71% | 1.8% | 1.8% |
| Mar 2026 | 54.2% | 19% | 10.3% | 3.7% | 5% | 4.2% | 0.79% | 1.1% | 1.6% |
| Apr 2026 | 48.9% | 17% | 10.1% | 10.3% | 6.3% | 3.7% | 1.4% | 1.1% | 1.1% |
| May 2026 | 47% | 15.5% | 17.2% | 7.9% | 6% | 3.6% | 0.86% | 1.1% | 0.86% |
| Jun 2026 | 52.2% | 14.3% | 17.7% | 5.1% | 4.9% | 2.7% | 0.97% | 1.2% | 0.97% |
| Jul 2026 | 52.4% | 16.4% | 16.4% | 3.1% | 4.5% | 3.9% | 1.1% | 1.4% | 0.84% |
| Aug 2026 | 53.3% | 18% | 12.8% | 4.8% | 4.8% | 3% | 1.3% | 1.3% | 1% |
| Sep 2026 | 53.9% | 17% | 15.1% | 4.5% | 3.8% | 2.6% | 1.4% | 1.2% | 0.47% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.9% | 2.3K | +7% | +0.7 points | |
| 2, held 2nd | 17% | 720 | 0% | -1 points | |
| 3, held 3rd | 15.1% | 640 | +25.5% | +2.4 points | |
| 4, moved from 5th to 4th | 4.5% | 190 | 0% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.8% | 160 | -15.8% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.6% | 110 | -8.3% | -0.4 points | |
| 7, held 7th | 1.4% | 60 | +20% | +0.2 points | |
| 8, held 8th | 1.2% | 50 | 0% | -0.1 points | |
| 9, held 9th | 0.47% | 20 | -50% | -0.5 points |
1.
Ipsos53.9%
Held 1st. 2.3K estimated branded searches, +7% vs prior month. Share +0.7 points.
17%
Held 2nd. 720 estimated branded searches, 0% vs prior month. Share -1 points.
3.
Kantar15.1%
Held 3rd. 640 estimated branded searches, +25.5% vs prior month. Share +2.4 points.
4.
Verian4.5%
Moved from 5th to 4th. 190 estimated branded searches, 0% vs prior month. Share -0.3 points.
3.8%
Moved from 4th to 5th. 160 estimated branded searches, -15.8% vs prior month. Share -1 points.
6.
Nielsen2.6%
Held 6th. 110 estimated branded searches, -8.3% vs prior month. Share -0.4 points.
1.4%
Held 7th. 60 estimated branded searches, +20% vs prior month. Share +0.2 points.
1.2%
Held 8th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.47%
Held 9th. 20 estimated branded searches, -50% vs prior month. Share -0.5 points.
Compare popularity between NielsenIQ and its closest rivals
Every comparison with NielsenIQ
7 comparisons
How has branded search demand for NielsenIQ changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NielsenIQ in New Zealand held steady at 720.
- Across the 12 months ending September 2026, NielsenIQ’s share of searches among market research companies in New Zealand decreased from 23.1% to 17%.
- Across the 12 months ending September 2026, NielsenIQ’s share of searches among market research companies in New Zealand peaked at 23.1% in October 2025 and was lowest at 14.3% in June 2026.
How did search popularity change for New Zealand market research companies in September 2026?
6 changes
In September 2026, Kantar gained share of searches among market research companies in New Zealand, from 12.8% to 15.1%.
In September 2026, Ipsos gained share of searches among market research companies in New Zealand, from 53.3% to 53.9%.
In September 2026, NielsenIQ lost share of searches among market research companies in New Zealand, from 18% to 17%.
In September 2026, Talbot Mills lost share of searches among market research companies in New Zealand, from 4.8% to 3.8%.
In September 2026, Horizon Research lost share of searches among market research companies in New Zealand, from 1% to 0.47%.
In September 2026, Verian rose from 5th to 4th among market research companies in New Zealand.
How are NielsenIQ’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NielsenIQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nielsen iq
- nielseniq
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