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Market research companies in New Zealand:Which brands are most popular in search?

In August 2026, Ipsos was the most searched among market research companies in New Zealand, with an estimated 2.6K branded searches and 64% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ipsos64%
  2. Kantar19.8%
  3. Verian5.7%
  4. Talbot Mills4.7%
  5. Nielsen3.5%
  6. Horizon Research1.2%
  7. Research First1.2%

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Share of SearchLeaderboard

Compare the market research and insights companies New Zealand brands commission. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among market research companies in New Zealand, by month

Share of Search by month for Ipsos, Kantar, Verian, Talbot Mills, Nielsen. The figures are in the table below the chart.

View monthly share of search table
MonthIpsosKantarVerianTalbot MillsNielsenHorizon ResearchResearch First
Oct 202547.1%25.4%13.6%4%5.3%3.1%1.5%
Nov 202560.4%21.1%6.8%3%3.5%4.1%1.1%
Dec 202555.1%18.6%13.7%2.7%4.2%3.8%1.9%
Jan 202653.5%20.3%8%2%4%1.7%10.6%
Feb 202655.9%24.4%7.9%2.2%6%1.9%1.6%
Mar 202663.4%18.6%5.3%4.8%5.1%1.8%1%
Apr 202657.5%16.8%13%6%4.3%1.4%1.1%
May 202653.6%24.1%10.4%5.6%4.2%1%1%
Jun 202658%25.6%6.9%4.4%2.9%1.1%1.1%
Jul 202660.7%24.3%4.5%4%4.3%1%1.3%
Aug 202664%19.8%5.7%4.7%3.5%1.2%1.2%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Ipsos

    64%

    held 1st · 2.6K estimated branded searches · +7% vs prior month · +3.3 points

  2. 2.Kantar

    19.8%

    held 2nd · 800 estimated branded searches · -17.5% vs prior month · -4.6 points

  3. 3.Verian

    5.7%

    held 3rd · 230 estimated branded searches · +27.8% vs prior month · +1.2 points

  4. 4.Talbot Mills

    4.7%

    moved from 5th to 4th · 190 estimated branded searches · +18.8% vs prior month · +0.7 points

  5. 5.Nielsen

    3.5%

    moved from 4th to 5th · 140 estimated branded searches · -17.6% vs prior month · -0.8 points

  6. 6.Horizon Research

    1.2%

    moved from 7th to 6th · 50 estimated branded searches · +25% vs prior month · +0.2 points

  7. 7.Research First

    1.2%

    moved from 6th to 7th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among market research companies in New Zealand?

In August 2026, Ipsos was the most searched among market research companies in New Zealand, with an estimated 2.6K branded searches and 64% estimated Share of Search within this set. Kantar is in 2nd place, 44.2 percentage points behind at 19.8% Share of Search.

New Zealand market research companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ipsos47.1% → 64%64%Aug 202647.1%Oct 20251st
Kantar25.4% → 19.8%25.6%Jun 202616.8%Apr 20262nd
Verian13.6% → 5.7%13.7%Dec 20254.5%Jul 20263rd
Talbot Mills4% → 4.7%6%Apr 20262%Jan 20265th → 4th
Nielsen5.3% → 3.5%6%Feb 20262.9%Jun 20264th → 5th
Horizon Research3.1% → 1.2%4.1%Nov 20251%Jul 20266th
Research First1.5% → 1.2%10.6%Jan 20261%May 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ipsos’ estimated Share of Search among market research companies in New Zealand increased from 47.1% to 64%.
  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among market research companies in New Zealand decreased from 25.4% to 19.8%.
  • Across the 11 months ending August 2026, Verian’s estimated Share of Search among market research companies in New Zealand decreased from 13.6% to 5.7%.
  • Across the 11 months ending August 2026, Talbot Mills’ estimated Share of Search among market research companies in New Zealand increased from 4% to 4.7%.
  • Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among market research companies in New Zealand decreased from 5.3% to 3.5%.
  • Across the 11 months ending August 2026, Horizon Research’s estimated Share of Search among market research companies in New Zealand decreased from 3.1% to 1.2%.
  • Across the 11 months ending August 2026, Kantar’s estimated Share of Search among market research companies in New Zealand peaked at 25.6% in June 2026 and was lowest at 16.8% in April 2026.
  • Across the 11 months ending August 2026, Verian’s estimated Share of Search among market research companies in New Zealand peaked at 13.7% in December 2025 and was lowest at 4.5% in July 2026.
  • Across the 11 months ending August 2026, Talbot Mills’ estimated Share of Search among market research companies in New Zealand peaked at 6% in April 2026 and was lowest at 2% in January 2026.
  • Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among market research companies in New Zealand peaked at 6% in February 2026 and was lowest at 2.9% in June 2026.
  • Across the 11 months ending August 2026, Horizon Research’s estimated Share of Search among market research companies in New Zealand peaked at 4.1% in November 2025 and was lowest at 1% in July 2026.
  • Across the 11 months ending August 2026, Research First’s estimated Share of Search among market research companies in New Zealand peaked at 10.6% in January 2026 and was lowest at 1% in May 2026.
  • Across the 11 months ending August 2026, Talbot Mills rose from 5th to 4th among market research companies in New Zealand.
  • Across the 11 months ending August 2026, Nielsen fell from 4th to 5th among market research companies in New Zealand.
  • Across the 11 months ending August 2026, Research First held steady: its estimated Share of Search among market research companies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand market research companies in August 2026?

  1. In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.

  2. In August 2026, Ipsos gained estimated Share of Search among market research companies in New Zealand, from 60.7% to 64%.

  3. In August 2026, Verian gained estimated Share of Search among market research companies in New Zealand, from 4.5% to 5.7%.

  4. In August 2026, Kantar lost estimated Share of Search among market research companies in New Zealand, from 24.3% to 19.8%.

  5. In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%.

  6. In August 2026, Horizon Research rose from 7th to 6th among market research companies in New Zealand.

  7. In August 2026, Research First fell from 6th to 7th among market research companies in New Zealand.

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