Talbot Mills vs Verian:Which is more popular by branded search in New Zealand?
In August 2026, Verian had more branded searches than Talbot Mills among market research companies in New Zealand. Verian was estimated to have 230 branded searches compared to Talbot Mills’ 190, and held a 5.7% Share of Search versus Talbot Mills’ 4.7%.
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Which is more popular in search, Talbot Mills or Verian?
Compare the market research and insights companies New Zealand brands commission. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Verian, Talbot Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | Verian | Talbot Mills | Nielsen | Horizon Research | Research First |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 25.4% | 13.6% | 4% | 5.3% | 3.1% | 1.5% |
| Nov 2025 | 60.4% | 21.1% | 6.8% | 3% | 3.5% | 4.1% | 1.1% |
| Dec 2025 | 55.1% | 18.6% | 13.7% | 2.7% | 4.2% | 3.8% | 1.9% |
| Jan 2026 | 53.5% | 20.3% | 8% | 2% | 4% | 1.7% | 10.6% |
| Feb 2026 | 55.9% | 24.4% | 7.9% | 2.2% | 6% | 1.9% | 1.6% |
| Mar 2026 | 63.4% | 18.6% | 5.3% | 4.8% | 5.1% | 1.8% | 1% |
| Apr 2026 | 57.5% | 16.8% | 13% | 6% | 4.3% | 1.4% | 1.1% |
| May 2026 | 53.6% | 24.1% | 10.4% | 5.6% | 4.2% | 1% | 1% |
| Jun 2026 | 58% | 25.6% | 6.9% | 4.4% | 2.9% | 1.1% | 1.1% |
| Jul 2026 | 60.7% | 24.3% | 4.5% | 4% | 4.3% | 1% | 1.3% |
| Aug 2026 | 64% | 19.8% | 5.7% | 4.7% | 3.5% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Talbot Mills and Verian comparison changed over the last 12 months?
3 findings
- Verian was ahead of Talbot Mills in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Talbot Mills’ estimated Share of Search among market research companies in New Zealand moved from 4% to 4.7%, and its estimated monthly branded searches moved from 130 to 190.
- Across the 11 months ending August 2026, Verian’s estimated Share of Search among market research companies in New Zealand moved from 13.6% to 5.7%, and its estimated monthly branded searches moved from 440 to 230.
How did search popularity change for New Zealand market research companies in August 2026?
2 changes
In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.
In August 2026, Verian gained estimated Share of Search among market research companies in New Zealand, from 4.5% to 5.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Talbot Mills’ and Verian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Talbot Mills
2 branded search terms
- talbot mills
- talbot mills research
Verian
8 branded search terms
- verian
- verian market research
- verian near me
- verian new zealand
- verian nz
- verian research
- verian survey
- veriangroup com
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