Brandwave

Qualtrics vs Workleap:Which is more popular?

In September 2026, Workleap had more branded searches than Qualtrics among employee engagement survey platforms in New Zealand. Workleap had about 100 branded searches, while Qualtrics had 0. Workleap made up 0.89% of all employee engagement survey platform searches we track, and Qualtrics accounted for 0%. When we asked ChatGPT and Google AI Overviews about employee engagement survey platforms, Qualtrics appeared in four of the five answers and Workleap in two. Qualtrics and Workleap were each mentioned first in two of the four answers that named either.

Among employee engagement survey platforms in New Zealand in September 2026

Who do people search for more?

Workleap, the only one of the two with measured searches

Workleap 100 searchesQualtrics 0 searches

Who does AI mention more?

Qualtrics, mentioned in 4 of 5 answers, Workleap in 2

Qualtrics in 4 of 5Workleap in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Qualtrics first in 2Workleap first in 2

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Top employee engagement survey platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Workleap was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Qualtrics and Workleap were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culture Amp1st
  2. AskYourTeam2nd
  3. Qualtrics3rd
  4. Workleap4th
  5. Lattice5th
  6. Employment Hero6th
  7. Workday Peakon Employee Voice7th
  8. 15Five8th
  9. Leapsome9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culture Amp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lattice3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday Peakon Employee Voice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workleap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AskYourTeam2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 15Five1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leapsome1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about employee engagement survey platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Qualtrics or Workleap more popular in search?

This chart shows how often people search Google for Qualtrics and Workleap by name. Each line represents a brand's share of searches for all nine employee engagement survey platforms we track, month by month, from searches in New Zealand.

Qualtrics and Workleap among employee engagement survey platforms in New Zealand, by month

Share of searches by month for Workleap, Qualtrics. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroCulture AmpWorkday Peakon Employee VoiceWorkleap15FiveAskYourTeamLeapsomeLatticeQualtrics
Oct 202583.2%10.9%1.5%0.5%2.7%0.76%0.25%0.08%0.08%
Nov 202583.2%10.9%1.3%0.5%2.8%0.92%0.34%0.08%0%
Dec 202588.5%7.9%0.66%0.33%1.5%0.77%0.22%0.11%0%
Jan 202687.2%9.5%0.65%0.75%1.2%0.43%0.22%0.11%0%
Feb 202685.2%10.5%1.4%0.95%0.95%0.74%0.21%0.11%0%
Mar 202686.2%8.7%1.7%0.96%0.96%0.96%0.35%0.09%0.09%
Apr 202687.7%7.8%1.3%0.87%0.97%0.76%0.43%0.22%0%
May 202688.1%7.8%1.2%0.98%0.8%0.8%0.27%0.09%0%
Jun 202684.6%11.1%1.1%0.77%1.2%0.77%0.26%0.09%0.09%
Jul 202689.9%6.5%0.73%0.73%0.82%0.64%0.36%0.18%0.09%
Aug 202688.7%7.9%0.9%0.81%0.9%0.63%0.09%0.09%0%
Sep 202687.8%8.9%1.1%0.89%0.44%0.44%0.27%0.18%0%

How has the Qualtrics and Workleap comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee engagement survey platforms in September 2026?

2 changes

  1. In September 2026, Workleap rose from 5th to 4th among employee engagement survey platforms in New Zealand.

  2. Estimated monthly branded searches for Qualtrics in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Qualtrics’ and Workleap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Qualtrics

1 branded search term

  • qualtrics employee survey

Workleap

2 branded search terms

  • workleap
  • workleap officevibe

How the Brand Demand Index is measured

Other head-to-heads among employee engagement survey platforms

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