Brandwave

How popular isGoogle Forms?

In September 2026, people searched for Google Forms by name about 34,100 times in New Zealand, a 21.1% increase from the previous year. These searches made up 58.3% of all New Zealand survey and form tool searches, placing Google Forms first out of six tools. When we asked both ChatGPT and Google AI Overviews about survey and form tools, Google Forms appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Google Forms is the most searched of 6 competitors and the second most recommended in AI answers.

  1. Google FormsShare of searches 58.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Microsoft FormsShare of searches 20.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. JotformShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. SurveyMonkeyShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. QualtricsShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+1 more

Google Forms website (opens in a new tab)

Follow Google Forms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top survey and form tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Forms was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Forms is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Google Forms2nd
  3. Typeform3rd
  4. Jotform4th
  5. Microsoft Forms5th
  6. Qualtrics6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SurveyMonkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Forms3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Qualtrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about survey and form tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which survey and form tools compete with Google Forms?

Google Forms against survey and form tools in New Zealand, by month

Share of searches by month for Google Forms, Microsoft Forms, Jotform, SurveyMonkey, Qualtrics, Typeform. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyQualtricsTypeform
Oct 202553.7%19%8.5%10.3%4.8%3.7%
Nov 202554.4%19.4%8.7%10.5%3.2%3.8%
Dec 202553.7%19%10.3%10.2%3.2%3.6%
Jan 202651.1%18.2%12.2%9.7%3.5%5.4%
Feb 202656.2%20%9%8.8%2.7%3.2%
Mar 202658.1%20.6%7.6%7.5%3.5%2.7%
Apr 202657.5%16.8%9.2%9.1%4.1%3.3%
May 202662.2%18.3%6.7%6.6%3.7%2.4%
Jun 202661.8%18.2%8.2%6.6%2.9%2.4%
Jul 202655.8%19.9%9%8.8%3.9%2.6%
Aug 202662.6%18.3%6.7%6.6%3.8%2%
Sep 202658.3%20.8%7.6%7.5%3.4%2.3%

  1. 1.Google Forms

    58.3%

    Held 1st. 34.1K estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  2. 2.Microsoft Forms

    20.8%

    Held 2nd. 12.2K estimated branded searches, -0.08% vs prior month. Share +2.5 points.

  3. 3.Jotform

    7.6%

    Held 3rd. 4.5K estimated branded searches, -0.45% vs prior month. Share +0.9 points.

  4. 4.SurveyMonkey

    7.5%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Qualtrics

    3.4%

    Held 5th. 2K estimated branded searches, -20% vs prior month. Share -0.3 points.

  6. 6.Typeform

    2.3%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Google Forms and its closest rivals

Every comparison with Google Forms

7 comparisons

How has branded search demand for Google Forms changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Forms in New Zealand rose from 28.2K to 34.1K.
  • Across the 12 months ending September 2026, Google Forms’ share of searches among survey and form tools in New Zealand increased from 53.7% to 58.3%.
  • Across the 12 months ending September 2026, Google Forms’ share of searches among survey and form tools in New Zealand peaked at 62.6% in August 2026 and was lowest at 51.1% in January 2026.

How did search popularity change for New Zealand survey and form tools in September 2026?

6 changes

  1. In September 2026, Microsoft Forms gained share of searches among survey and form tools in New Zealand, from 18.3% to 20.8%.

  2. In September 2026, SurveyMonkey gained share of searches among survey and form tools in New Zealand, from 6.6% to 7.5%.

  3. In September 2026, Jotform gained share of searches among survey and form tools in New Zealand, from 6.7% to 7.6%.

  4. In September 2026, Google Forms lost share of searches among survey and form tools in New Zealand, from 62.6% to 58.3%.

  5. Estimated monthly branded searches for Typeform in New Zealand fell 31.3% over 12 measured months, from 1.9K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Qualtrics in New Zealand fell 21.3% over 12 measured months, from 2.5K to 2K in September 2026.

How are Google Forms’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Google Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google forms
  • google forms apps
  • google forms create
  • google forms form
  • google forms forms
  • google forms making
  • google forms quiz
  • google forms survey
  • google forms templates
  • google forms tiktok
  • googleforms
  • googleforms survey
  • my google forms

How the Brand Demand Index is measured

Do you work for Google Forms? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Forms compete?

Google Forms is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Survey and form tools1st of 658.3%Shown above
Form builders5th of 71.4%Show ranking
Creator with pink hair and a pink jacket

Is Google Forms your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free