Brandwave

How popular isGoogle Forms?

In September 2026, people searched for Google Forms by name about 34,100 times in New Zealand, a 21.1% increase from the previous year. These searches made up 1.4% of all New Zealand form builder searches, placing Google Forms fifth out of seven builders. When we asked both ChatGPT and Google AI Overviews about form builders, Google Forms appeared in four of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Google Forms is the fifth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. JotformShare of searches 69.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TypeformShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. FilloutShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. TallyShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Google FormsShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th

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Top form builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Forms was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Forms is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jotform1st
  2. Tally2nd
  3. Typeform3rd
  4. Fillout4th
  5. Snapforms5th
  6. Google Forms6th
  7. Microsoft Forms7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about form builders

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which form builders compete with Google Forms?

Google Forms against form builders in New Zealand, by month

Share of searches by month for Jotform, Typeform, Fillout, Tally, Google Forms. The figures are in the table below the chart.

View monthly share of searches table
MonthJotformTypeformFilloutTallyGoogle FormsSnapformsMicrosoft Forms
Oct 202566.2%28.6%3.2%1.1%0.3%0.6%0.15%
Nov 202565.4%28.2%3.1%1.6%0.74%0.74%0.15%
Dec 202569.9%24.1%2.7%1.7%0.72%0.96%0%
Jan 202664.7%28.8%3.1%1.6%0.72%0.9%0.18%
Feb 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
Mar 202668.9%24.2%3.3%1.4%1.4%0.64%0.13%
Apr 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
May 202667.1%24.4%4%2.6%1.1%0.76%0.15%
Jun 202671.8%21.3%3.5%1.9%0.93%0.53%0.13%
Jul 202670.9%20.9%4.2%2.3%1.1%0.48%0.16%
Aug 202670.2%20.7%5.1%1.8%1.4%0.64%0.16%
Sep 202669.4%20.5%5%2.7%1.4%0.79%0.16%

  1. 1.Jotform

    69.4%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Typeform

    20.5%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Fillout

    5%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Tally

    2.7%

    Held 4th. 170 estimated branded searches, +54.5% vs prior month. Share +0.9 points.

  5. 5.Google Forms

    1.4%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Snapforms

    0.79%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share +0.2 points.

  7. 7.Microsoft Forms

    0.16%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Forms and its closest rivals

Every comparison with Google Forms

7 comparisons

How has branded search demand for Google Forms changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Forms in New Zealand rose from 28.2K to 34.1K.
  • Across the 12 months ending September 2026, Google Forms’ share of searches among form builders in New Zealand increased from 0.3% to 1.4%.
  • Across the 12 months ending September 2026, Google Forms’ share of searches among form builders in New Zealand peaked at 1.4% in August 2026 and was lowest at 0.3% in October 2025.
  • Across the 12 months ending September 2026, Google Forms rose from 6th to 5th among form builders in New Zealand.

How did search popularity change for New Zealand form builders in September 2026?

6 changes

  1. In September 2026, Tally gained share of searches among form builders in New Zealand, from 1.8% to 2.7%.

  2. In September 2026, Jotform lost share of searches among form builders in New Zealand, from 70.2% to 69.4%.

  3. Typeform’s share of searches among form builders in New Zealand has lost ground for 3 months in a row, from 21.3% to 20.5% in September 2026.

  4. Estimated monthly branded searches for Google Forms in New Zealand rose 350% over 12 measured months, from 20 to 90 in September 2026.

  5. Estimated monthly branded searches for Fillout in New Zealand rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  6. Estimated monthly branded searches for Snapforms in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are Google Forms’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Google Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google forms
  • google forms apps
  • google forms create
  • google forms form
  • google forms forms
  • google forms making
  • google forms quiz
  • google forms survey
  • google forms templates
  • google forms tiktok
  • googleforms
  • googleforms survey
  • my google forms

How the Brand Demand Index is measured

Do you work for Google Forms? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Forms compete?

Google Forms is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Survey and form tools1st of 658.3%Show ranking
Form builders5th of 71.4%Shown above
Creator with pink hair and a pink jacket

Is Google Forms your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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