Google Forms vs Microsoft Forms:Which is more popular?
In September 2026, Google Forms had more branded searches than Microsoft Forms among form builders in New Zealand. Google Forms had about 90 branded searches, while Microsoft Forms had 10. Google Forms made up 1.4% of all form builder searches we track, and Microsoft Forms accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about form builders, Google Forms appeared in four of the five answers and Microsoft Forms in three. Google Forms was mentioned before Microsoft Forms in three out of five answers.
Who do people search for more?
Google Forms, about 9 searches for every 1 for Microsoft Forms
Who does AI mention more?
Google Forms, mentioned in 4 of 5 answers, Microsoft Forms in 3
Who does AI recommend more?
Google Forms, named ahead of Microsoft Forms in 3 of 5 answers
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Top form builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Forms was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft Forms was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Forms was listed before Microsoft Forms in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Jotform1st
Tally2nd
Typeform3rd
Fillout4th
Snapforms5th- Google Forms6th
Microsoft Forms7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about form builders
5 answers
Asked ChatGPT
“Which form builder should I use in New Zealand?”
Asked ChatGPT
“What are the best form builders in New Zealand?”
Asked ChatGPT
“What's the best form builder in New Zealand for online forms?”
Searched Google, AI Overview
“online form builder”
Searched Google, AI Overview
“best form builder”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Google Forms or Microsoft Forms more popular in search?
This chart shows how often people search Google for Google Forms and Microsoft Forms by name. Each line represents a brand's share of searches for all seven form builders we track, month by month, from searches in New Zealand.
Share of searches by month for Google Forms, Microsoft Forms. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jotform | Typeform | Fillout | Tally | Google Forms | Snapforms | Microsoft Forms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 28.6% | 3.2% | 1.1% | 0.3% | 0.6% | 0.15% |
| Nov 2025 | 65.4% | 28.2% | 3.1% | 1.6% | 0.74% | 0.74% | 0.15% |
| Dec 2025 | 69.9% | 24.1% | 2.7% | 1.7% | 0.72% | 0.96% | 0% |
| Jan 2026 | 64.7% | 28.8% | 3.1% | 1.6% | 0.72% | 0.9% | 0.18% |
| Feb 2026 | 68.1% | 24.8% | 3.3% | 2.2% | 0.77% | 0.77% | 0.15% |
| Mar 2026 | 68.9% | 24.2% | 3.3% | 1.4% | 1.4% | 0.64% | 0.13% |
| Apr 2026 | 68.1% | 24.8% | 3.3% | 2.2% | 0.77% | 0.77% | 0.15% |
| May 2026 | 67.1% | 24.4% | 4% | 2.6% | 1.1% | 0.76% | 0.15% |
| Jun 2026 | 71.8% | 21.3% | 3.5% | 1.9% | 0.93% | 0.53% | 0.13% |
| Jul 2026 | 70.9% | 20.9% | 4.2% | 2.3% | 1.1% | 0.48% | 0.16% |
| Aug 2026 | 70.2% | 20.7% | 5.1% | 1.8% | 1.4% | 0.64% | 0.16% |
| Sep 2026 | 69.4% | 20.5% | 5% | 2.7% | 1.4% | 0.79% | 0.16% |
How has the Google Forms and Microsoft Forms comparison changed over the last 12 months?
3 findings
- Google Forms was ahead of Microsoft Forms in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Forms’ share of searches among form builders in New Zealand moved from 0.3% to 1.4%, and its estimated monthly branded searches moved from 20 to 90.
- Across the 12 months ending September 2026, Microsoft Forms’ share of searches among form builders in New Zealand moved from 0.15% to 0.16%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand form builders in September 2026?
1 change
Estimated monthly branded searches for Google Forms in New Zealand rose 350% over 12 measured months, from 20 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Forms’ and Microsoft Forms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Forms
1 branded search term
- googleforms
Microsoft Forms
1 branded search term
- microsoftforms
Other head-to-heads among form builders
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