Fillout vs Tally:Which is more popular?
In September 2026, Fillout had more branded searches than Tally among form builders in New Zealand. Fillout had about 320 branded searches, while Tally had 170. Fillout made up 5% of all form builder searches we track, and Tally accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about form builders, Tally appeared in all five answers and Fillout in three. Tally was mentioned before Fillout in four out of five answers.
Who do people search for more?
Fillout, about 88% more searches than Tally
Who does AI mention more?
Tally, mentioned in every answer we collected
Who does AI recommend more?
Tally, named ahead of Fillout in 4 of 5 answers
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Top form builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tally appeared in all five answers. Fillout was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tally was listed before Fillout in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Jotform1st- Tally2nd
Typeform3rd- Fillout4th
Snapforms5th
Google Forms6th
Microsoft Forms7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about form builders
5 answers
Asked ChatGPT
“Which form builder should I use in New Zealand?”
Asked ChatGPT
“What are the best form builders in New Zealand?”
Asked ChatGPT
“What's the best form builder in New Zealand for online forms?”
Searched Google, AI Overview
“online form builder”
Searched Google, AI Overview
“best form builder”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fillout or Tally more popular in search?
This chart shows how often people search Google for Fillout and Tally by name. Each line represents a brand's share of searches for all seven form builders we track, month by month, from searches in New Zealand.
Share of searches by month for Fillout, Tally. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jotform | Typeform | Fillout | Tally | Google Forms | Snapforms | Microsoft Forms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 28.6% | 3.2% | 1.1% | 0.3% | 0.6% | 0.15% |
| Nov 2025 | 65.4% | 28.2% | 3.1% | 1.6% | 0.74% | 0.74% | 0.15% |
| Dec 2025 | 69.9% | 24.1% | 2.7% | 1.7% | 0.72% | 0.96% | 0% |
| Jan 2026 | 64.7% | 28.8% | 3.1% | 1.6% | 0.72% | 0.9% | 0.18% |
| Feb 2026 | 68.1% | 24.8% | 3.3% | 2.2% | 0.77% | 0.77% | 0.15% |
| Mar 2026 | 68.9% | 24.2% | 3.3% | 1.4% | 1.4% | 0.64% | 0.13% |
| Apr 2026 | 68.1% | 24.8% | 3.3% | 2.2% | 0.77% | 0.77% | 0.15% |
| May 2026 | 67.1% | 24.4% | 4% | 2.6% | 1.1% | 0.76% | 0.15% |
| Jun 2026 | 71.8% | 21.3% | 3.5% | 1.9% | 0.93% | 0.53% | 0.13% |
| Jul 2026 | 70.9% | 20.9% | 4.2% | 2.3% | 1.1% | 0.48% | 0.16% |
| Aug 2026 | 70.2% | 20.7% | 5.1% | 1.8% | 1.4% | 0.64% | 0.16% |
| Sep 2026 | 69.4% | 20.5% | 5% | 2.7% | 1.4% | 0.79% | 0.16% |
How has the Fillout and Tally comparison changed over the last 12 months?
3 findings
- Fillout was ahead of Tally in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fillout’s share of searches among form builders in New Zealand moved from 3.2% to 5%, and its estimated monthly branded searches moved from 210 to 320.
- Across the 12 months ending September 2026, Tally’s share of searches among form builders in New Zealand moved from 1.1% to 2.7%, and its estimated monthly branded searches moved from 70 to 170.
How did search popularity change for New Zealand form builders in September 2026?
2 changes
In September 2026, Tally gained share of searches among form builders in New Zealand, from 1.8% to 2.7%.
Estimated monthly branded searches for Fillout in New Zealand rose 52.4% over 12 measured months, from 210 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fillout’s and Tally’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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