Brandwave

How popular isFillout?

In September 2026, people searched for Fillout by name about 320 times in New Zealand, a 52.4% increase from the previous year. These searches made up 5% of all New Zealand form builder searches, placing Fillout third out of seven builders. When we asked both ChatGPT and Google AI Overviews about form builders, Fillout appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Fillout is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. JotformShare of searches 69.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TypeformShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. FilloutShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. TallyShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Google FormsShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th

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Top form builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fillout was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fillout is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jotform1st
  2. Tally2nd
  3. Typeform3rd
  4. Fillout4th
  5. Snapforms5th
  6. Google Forms6th
  7. Microsoft Forms7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about form builders

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which form builders compete with Fillout?

Fillout against form builders in New Zealand, by month

Share of searches by month for Jotform, Typeform, Fillout, Tally. The figures are in the table below the chart.

View monthly share of searches table
MonthJotformTypeformFilloutTallyGoogle FormsSnapformsMicrosoft Forms
Oct 202566.2%28.6%3.2%1.1%0.3%0.6%0.15%
Nov 202565.4%28.2%3.1%1.6%0.74%0.74%0.15%
Dec 202569.9%24.1%2.7%1.7%0.72%0.96%0%
Jan 202664.7%28.8%3.1%1.6%0.72%0.9%0.18%
Feb 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
Mar 202668.9%24.2%3.3%1.4%1.4%0.64%0.13%
Apr 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
May 202667.1%24.4%4%2.6%1.1%0.76%0.15%
Jun 202671.8%21.3%3.5%1.9%0.93%0.53%0.13%
Jul 202670.9%20.9%4.2%2.3%1.1%0.48%0.16%
Aug 202670.2%20.7%5.1%1.8%1.4%0.64%0.16%
Sep 202669.4%20.5%5%2.7%1.4%0.79%0.16%

  1. 1.Jotform

    69.4%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Typeform

    20.5%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Fillout

    5%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Tally

    2.7%

    Held 4th. 170 estimated branded searches, +54.5% vs prior month. Share +0.9 points.

  5. 5.Google Forms

    1.4%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Snapforms

    0.79%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share +0.2 points.

  7. 7.Microsoft Forms

    0.16%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fillout and its closest rivals

Every comparison with Fillout

4 comparisons

How has branded search demand for Fillout changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fillout in New Zealand rose from 210 to 320.
  • Across the 12 months ending September 2026, Fillout’s share of searches among form builders in New Zealand increased from 3.2% to 5%.
  • Across the 12 months ending September 2026, Fillout’s share of searches among form builders in New Zealand peaked at 5.1% in August 2026 and was lowest at 2.7% in December 2025.

How did search popularity change for New Zealand form builders in September 2026?

6 changes

  1. In September 2026, Tally gained share of searches among form builders in New Zealand, from 1.8% to 2.7%.

  2. In September 2026, Jotform lost share of searches among form builders in New Zealand, from 70.2% to 69.4%.

  3. Typeform’s share of searches among form builders in New Zealand has lost ground for 3 months in a row, from 21.3% to 20.5% in September 2026.

  4. Estimated monthly branded searches for Google Forms in New Zealand rose 350% over 12 measured months, from 20 to 90 in September 2026.

  5. Estimated monthly branded searches for Fillout in New Zealand rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  6. Estimated monthly branded searches for Snapforms in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are Fillout’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fillout’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fillout

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How the Brand Demand Index is measured

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