Brandwave

Fillout vs Snapforms:Which is more popular?

In September 2026, Fillout had more branded searches than Snapforms among form builders in New Zealand. Fillout had about 320 branded searches, while Snapforms had 50. Fillout made up 5% of all form builder searches we track, and Snapforms accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about form builders, Fillout appeared in three of the five answers and Snapforms in two. Fillout and Snapforms were each mentioned first in two of the four answers that named either.

Among form builders in New Zealand in September 2026

Who do people search for more?

Fillout, about 6 searches for every 1 for Snapforms

Fillout 320 searchesSnapforms 50 searches

Who does AI mention more?

Fillout, mentioned in 3 of 5 answers, Snapforms in 2

Fillout in 3 of 5Snapforms in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Fillout first in 2Snapforms first in 2

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Top form builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fillout was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Snapforms was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fillout and Snapforms were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jotform1st
  2. Tally2nd
  3. Typeform3rd
  4. Fillout4th
  5. Snapforms5th
  6. Google Forms6th
  7. Microsoft Forms7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about form builders

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fillout or Snapforms more popular in search?

This chart shows how often people search Google for Fillout and Snapforms by name. Each line represents a brand's share of searches for all seven form builders we track, month by month, from searches in New Zealand.

Fillout and Snapforms among form builders in New Zealand, by month

Share of searches by month for Fillout, Snapforms. The figures are in the table below the chart.

View monthly share of searches table
MonthJotformTypeformFilloutTallyGoogle FormsSnapformsMicrosoft Forms
Oct 202566.2%28.6%3.2%1.1%0.3%0.6%0.15%
Nov 202565.4%28.2%3.1%1.6%0.74%0.74%0.15%
Dec 202569.9%24.1%2.7%1.7%0.72%0.96%0%
Jan 202664.7%28.8%3.1%1.6%0.72%0.9%0.18%
Feb 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
Mar 202668.9%24.2%3.3%1.4%1.4%0.64%0.13%
Apr 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
May 202667.1%24.4%4%2.6%1.1%0.76%0.15%
Jun 202671.8%21.3%3.5%1.9%0.93%0.53%0.13%
Jul 202670.9%20.9%4.2%2.3%1.1%0.48%0.16%
Aug 202670.2%20.7%5.1%1.8%1.4%0.64%0.16%
Sep 202669.4%20.5%5%2.7%1.4%0.79%0.16%

How has the Fillout and Snapforms comparison changed over the last 12 months?

3 findings
  • Fillout was ahead of Snapforms in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fillout’s share of searches among form builders in New Zealand moved from 3.2% to 5%, and its estimated monthly branded searches moved from 210 to 320.
  • Across the 12 months ending September 2026, Snapforms’ share of searches among form builders in New Zealand moved from 0.6% to 0.79%, and its estimated monthly branded searches moved from 40 to 50.

How did search popularity change for New Zealand form builders in September 2026?

2 changes

  1. Estimated monthly branded searches for Fillout in New Zealand rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  2. Estimated monthly branded searches for Snapforms in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fillout’s and Snapforms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fillout

1 branded search term

  • fillout

Snapforms

1 branded search term

  • snapforms

How the Brand Demand Index is measured

Other head-to-heads among form builders

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