Jotform vs Tally:Which is more popular?
In September 2026, Jotform had more branded searches than Tally among form builders in New Zealand. Jotform had about 4,400 branded searches, while Tally had 170. Jotform made up 69.4% of all form builder searches we track, and Tally accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about form builders, both Jotform and Tally appeared in all five answers. Tally was mentioned before Jotform in three out of five answers.
Who do people search for more?
Jotform, about 26 searches for every 1 for Tally
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Tally, named ahead of Jotform in 3 of 5 answers
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Top form builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Jotform and Tally showed up in all five answers. Tally was listed before Jotform in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Jotform1st
- Tally2nd
Typeform3rd
Fillout4th
Snapforms5th
Google Forms6th
Microsoft Forms7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about form builders
5 answers
Asked ChatGPT
“Which form builder should I use in New Zealand?”
Asked ChatGPT
“What are the best form builders in New Zealand?”
Asked ChatGPT
“What's the best form builder in New Zealand for online forms?”
Searched Google, AI Overview
“online form builder”
Searched Google, AI Overview
“best form builder”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jotform or Tally more popular in search?
This chart shows how often people search Google for Jotform and Tally by name. Each line represents a brand's share of searches for all seven form builders we track, month by month, from searches in New Zealand.
Share of searches by month for Jotform, Tally. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jotform | Typeform | Fillout | Tally | Google Forms | Snapforms | Microsoft Forms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 28.6% | 3.2% | 1.1% | 0.3% | 0.6% | 0.15% |
| Nov 2025 | 65.4% | 28.2% | 3.1% | 1.6% | 0.74% | 0.74% | 0.15% |
| Dec 2025 | 69.9% | 24.1% | 2.7% | 1.7% | 0.72% | 0.96% | 0% |
| Jan 2026 | 64.7% | 28.8% | 3.1% | 1.6% | 0.72% | 0.9% | 0.18% |
| Feb 2026 | 68.1% | 24.8% | 3.3% | 2.2% | 0.77% | 0.77% | 0.15% |
| Mar 2026 | 68.9% | 24.2% | 3.3% | 1.4% | 1.4% | 0.64% | 0.13% |
| Apr 2026 | 68.1% | 24.8% | 3.3% | 2.2% | 0.77% | 0.77% | 0.15% |
| May 2026 | 67.1% | 24.4% | 4% | 2.6% | 1.1% | 0.76% | 0.15% |
| Jun 2026 | 71.8% | 21.3% | 3.5% | 1.9% | 0.93% | 0.53% | 0.13% |
| Jul 2026 | 70.9% | 20.9% | 4.2% | 2.3% | 1.1% | 0.48% | 0.16% |
| Aug 2026 | 70.2% | 20.7% | 5.1% | 1.8% | 1.4% | 0.64% | 0.16% |
| Sep 2026 | 69.4% | 20.5% | 5% | 2.7% | 1.4% | 0.79% | 0.16% |
How has the Jotform and Tally comparison changed over the last 12 months?
3 findings
- Jotform was ahead of Tally in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jotform’s share of searches among form builders in New Zealand moved from 66.2% to 69.4%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Tally’s share of searches among form builders in New Zealand moved from 1.1% to 2.7%, and its estimated monthly branded searches moved from 70 to 170.
How did search popularity change for New Zealand form builders in September 2026?
2 changes
In September 2026, Tally gained share of searches among form builders in New Zealand, from 1.8% to 2.7%.
In September 2026, Jotform lost share of searches among form builders in New Zealand, from 70.2% to 69.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jotform’s and Tally’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among form builders
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