Fillout vs Typeform:Which is more popular?
In September 2026, Typeform had more branded searches than Fillout among form builders in New Zealand. Typeform had about 1,300 branded searches, while Fillout had 320. Typeform made up 20.5% of all form builder searches we track, and Fillout accounted for 5%. When we asked ChatGPT and Google AI Overviews about form builders, Typeform appeared in four of the five answers and Fillout in three. Fillout and Typeform were each mentioned first in two of the four answers that named either.
Who do people search for more?
Typeform, about 4 searches for every 1 for Fillout
Who does AI mention more?
Typeform, mentioned in 4 of 5 answers, Fillout in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top form builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Typeform was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fillout was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fillout and Typeform were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Jotform1st
Tally2nd- Typeform3rd
Fillout4th
Snapforms5th
Google Forms6th
Microsoft Forms7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about form builders
5 answers
Asked ChatGPT
“Which form builder should I use in New Zealand?”
Asked ChatGPT
“What are the best form builders in New Zealand?”
Asked ChatGPT
“What's the best form builder in New Zealand for online forms?”
Searched Google, AI Overview
“online form builder”
Searched Google, AI Overview
“best form builder”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fillout or Typeform more popular in search?
This chart shows how often people search Google for Fillout and Typeform by name. Each line represents a brand's share of searches for all seven form builders we track, month by month, from searches in New Zealand.
Share of searches by month for Typeform, Fillout. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jotform | Typeform | Fillout | Tally | Google Forms | Snapforms | Microsoft Forms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 28.6% | 3.2% | 1.1% | 0.3% | 0.6% | 0.15% |
| Nov 2025 | 65.4% | 28.2% | 3.1% | 1.6% | 0.74% | 0.74% | 0.15% |
| Dec 2025 | 69.9% | 24.1% | 2.7% | 1.7% | 0.72% | 0.96% | 0% |
| Jan 2026 | 64.7% | 28.8% | 3.1% | 1.6% | 0.72% | 0.9% | 0.18% |
| Feb 2026 | 68.1% | 24.8% | 3.3% | 2.2% | 0.77% | 0.77% | 0.15% |
| Mar 2026 | 68.9% | 24.2% | 3.3% | 1.4% | 1.4% | 0.64% | 0.13% |
| Apr 2026 | 68.1% | 24.8% | 3.3% | 2.2% | 0.77% | 0.77% | 0.15% |
| May 2026 | 67.1% | 24.4% | 4% | 2.6% | 1.1% | 0.76% | 0.15% |
| Jun 2026 | 71.8% | 21.3% | 3.5% | 1.9% | 0.93% | 0.53% | 0.13% |
| Jul 2026 | 70.9% | 20.9% | 4.2% | 2.3% | 1.1% | 0.48% | 0.16% |
| Aug 2026 | 70.2% | 20.7% | 5.1% | 1.8% | 1.4% | 0.64% | 0.16% |
| Sep 2026 | 69.4% | 20.5% | 5% | 2.7% | 1.4% | 0.79% | 0.16% |
How has the Fillout and Typeform comparison changed over the last 12 months?
3 findings
- Typeform was ahead of Fillout in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fillout’s share of searches among form builders in New Zealand moved from 3.2% to 5%, and its estimated monthly branded searches moved from 210 to 320.
- Across the 12 months ending September 2026, Typeform’s share of searches among form builders in New Zealand moved from 28.6% to 20.5%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for New Zealand form builders in September 2026?
2 changes
Typeform’s share of searches among form builders in New Zealand has lost ground for 3 months in a row, from 21.3% to 20.5% in September 2026.
Estimated monthly branded searches for Fillout in New Zealand rose 52.4% over 12 measured months, from 210 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fillout’s and Typeform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among form builders
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