How popular isTypeform in search?
In August 2026, there were an estimated 1.4K branded searches for Typeform in New Zealand which is down 31% over the last 11 months. Typeform holds 2% estimated Share of Search among New Zealand survey and form tools and is ranked 6th of 6 competitors for search popularity.
Google Forms62.2%
Microsoft Forms18.2%
SurveyMonkey7%
Jotform6.8%
Qualtrics3.8%
Typeform2%
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Which survey and form tools compete with Typeform?
Share of Search by month for Google Forms, Microsoft Forms, SurveyMonkey, Jotform, Qualtrics, Typeform. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | SurveyMonkey | Jotform | Qualtrics | Typeform |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 18.9% | 10.9% | 8.6% | 4.8% | 3.7% |
| Nov 2025 | 53.7% | 19.2% | 10.9% | 8.7% | 3.8% | 3.8% |
| Dec 2025 | 52.9% | 18.7% | 10.7% | 10.3% | 3.6% | 3.6% |
| Jan 2026 | 49.8% | 17.8% | 10.5% | 12% | 4.5% | 5.4% |
| Feb 2026 | 55.5% | 19.8% | 9.6% | 9% | 2.8% | 3.3% |
| Mar 2026 | 57.5% | 20.5% | 8.2% | 7.6% | 3.5% | 2.7% |
| Apr 2026 | 56.9% | 16.7% | 9.8% | 9.2% | 4.1% | 3.4% |
| May 2026 | 61.7% | 18.2% | 7.1% | 6.7% | 3.8% | 2.5% |
| Jun 2026 | 61.2% | 18.1% | 7.1% | 8.2% | 3% | 2.4% |
| Jul 2026 | 55.4% | 19.8% | 9.2% | 9% | 3.9% | 2.7% |
| Aug 2026 | 62.2% | 18.2% | 7% | 6.8% | 3.8% | 2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.2% | 41.8K | +48.9% | +6.8 points | |
| 2, held 2nd | 18.2% | 12.3K | +22% | -1.6 points | |
| 3, held 3rd | 7% | 4.7K | +1.3% | -2.2 points | |
| 4, held 4th | 6.8% | 4.5K | -0.87% | -2.3 points | |
| 5, held 5th | 3.8% | 2.5K | +27.1% | -0.2 points | |
| 6, held 6th | 2% | 1.4K | +0.74% | -0.6 points |
62.2%
held 1st · 41.8K estimated branded searches · +48.9% vs prior month · +6.8 points
18.2%
held 2nd · 12.3K estimated branded searches · +22% vs prior month · -1.6 points
7%
held 3rd · 4.7K estimated branded searches · +1.3% vs prior month · -2.2 points
4.
Jotform6.8%
held 4th · 4.5K estimated branded searches · -0.87% vs prior month · -2.3 points
3.8%
held 5th · 2.5K estimated branded searches · +27.1% vs prior month · -0.2 points
6.
Typeform2%
held 6th · 1.4K estimated branded searches · +0.74% vs prior month · -0.6 points
Compare search popularity between Typeform and its closest rivals
How has branded search demand for Typeform changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Typeform in New Zealand fell from 2K to 1.4K.
- Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey and form tools in New Zealand decreased from 3.7% to 2%.
- Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey and form tools in New Zealand peaked at 5.4% in January 2026 and was lowest at 2% in August 2026.
How did search popularity change for New Zealand survey and form tools in August 2026?
5 changes
In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%.
In August 2026, Jotform lost estimated Share of Search among survey and form tools in New Zealand, from 9% to 6.8%.
In August 2026, SurveyMonkey lost estimated Share of Search among survey and form tools in New Zealand, from 9.2% to 7%.
In August 2026, Microsoft Forms lost estimated Share of Search among survey and form tools in New Zealand, from 19.8% to 18.2%.
In August 2026, Typeform lost estimated Share of Search among survey and form tools in New Zealand, from 2.7% to 2%.
How is Typeform measured?
Brandwave collects information about searches that people make online using Typeform’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- pricing typeform
- typeform
- typeform com
- typeform form
- typeform survey
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Is Typeform your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.