How popular isJotform?
In September 2026, people searched for Jotform by name about 4,460 times in New Zealand, about the same as the previous year. These searches made up 7.6% of all New Zealand survey and form tool searches, placing Jotform third out of six tools. When we asked both ChatGPT and Google AI Overviews about survey and form tools, Jotform appeared in all answers and was the fourth most recommended of the six.
Jotform is the third most searched of 6 competitors and the fourth most recommended in AI answers.
Google FormsShare of searches 58.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Microsoft FormsShare of searches 20.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
JotformShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
SurveyMonkeyShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
QualtricsShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top survey and form tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jotform appeared in all five answers. Jotform is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SurveyMonkey1st
- Google Forms2nd
Typeform3rd- Jotform4th
- Microsoft Forms5th
- Qualtrics6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Typeform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SurveyMonkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Forms3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Qualtrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about survey and form tools
5 answers
Asked ChatGPT
“Which survey or form tool should I use in New Zealand?”
Asked ChatGPT
“What are the best survey and form tools in New Zealand?”
Asked ChatGPT
“What's the best survey or form tool in New Zealand for customer feedback?”
Searched Google, AI Overview
“online form builder”
Searched Google, AI Overview
“best survey tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which survey and form tools compete with Jotform?
Share of searches by month for Google Forms, Microsoft Forms, Jotform, SurveyMonkey, Qualtrics, Typeform. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Qualtrics | Typeform |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.7% | 19% | 8.5% | 10.3% | 4.8% | 3.7% |
| Nov 2025 | 54.4% | 19.4% | 8.7% | 10.5% | 3.2% | 3.8% |
| Dec 2025 | 53.7% | 19% | 10.3% | 10.2% | 3.2% | 3.6% |
| Jan 2026 | 51.1% | 18.2% | 12.2% | 9.7% | 3.5% | 5.4% |
| Feb 2026 | 56.2% | 20% | 9% | 8.8% | 2.7% | 3.2% |
| Mar 2026 | 58.1% | 20.6% | 7.6% | 7.5% | 3.5% | 2.7% |
| Apr 2026 | 57.5% | 16.8% | 9.2% | 9.1% | 4.1% | 3.3% |
| May 2026 | 62.2% | 18.3% | 6.7% | 6.6% | 3.7% | 2.4% |
| Jun 2026 | 61.8% | 18.2% | 8.2% | 6.6% | 2.9% | 2.4% |
| Jul 2026 | 55.8% | 19.9% | 9% | 8.8% | 3.9% | 2.6% |
| Aug 2026 | 62.6% | 18.3% | 6.7% | 6.6% | 3.8% | 2% |
| Sep 2026 | 58.3% | 20.8% | 7.6% | 7.5% | 3.4% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.3% | 34.1K | -18.2% | -4.3 points | |
| 2, held 2nd | 20.8% | 12.2K | -0.08% | +2.5 points | |
| 3, held 3rd | 7.6% | 4.5K | -0.45% | +0.9 points | |
| 4, held 4th | 7.5% | 4.4K | 0% | +0.9 points | |
| 5, held 5th | 3.4% | 2K | -20% | -0.3 points | |
| 6, held 6th | 2.3% | 1.3K | 0% | +0.3 points |
58.3%
Held 1st. 34.1K estimated branded searches, -18.2% vs prior month. Share -4.3 points.
20.8%
Held 2nd. 12.2K estimated branded searches, -0.08% vs prior month. Share +2.5 points.
3.
Jotform7.6%
Held 3rd. 4.5K estimated branded searches, -0.45% vs prior month. Share +0.9 points.
7.5%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.9 points.
3.4%
Held 5th. 2K estimated branded searches, -20% vs prior month. Share -0.3 points.
6.
Typeform2.3%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Jotform and its closest rivals
Every comparison with Jotform
7 comparisons
How has branded search demand for Jotform changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jotform in New Zealand held steady at 4.5K.
- Across the 12 months ending September 2026, Jotform’s share of searches among survey and form tools in New Zealand decreased from 8.5% to 7.6%.
- Across the 12 months ending September 2026, Jotform’s share of searches among survey and form tools in New Zealand peaked at 12.2% in January 2026 and was lowest at 6.7% in May 2026.
- Across the 12 months ending September 2026, Jotform rose from 4th to 3rd among survey and form tools in New Zealand.
How did search popularity change for New Zealand survey and form tools in September 2026?
6 changes
In September 2026, Microsoft Forms gained share of searches among survey and form tools in New Zealand, from 18.3% to 20.8%.
In September 2026, SurveyMonkey gained share of searches among survey and form tools in New Zealand, from 6.6% to 7.5%.
In September 2026, Jotform gained share of searches among survey and form tools in New Zealand, from 6.7% to 7.6%.
In September 2026, Google Forms lost share of searches among survey and form tools in New Zealand, from 62.6% to 58.3%.
Estimated monthly branded searches for Typeform in New Zealand fell 31.3% over 12 measured months, from 1.9K to 1.3K in September 2026.
Estimated monthly branded searches for Qualtrics in New Zealand fell 21.3% over 12 measured months, from 2.5K to 2K in September 2026.
How are Jotform’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Jotform’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jotform
- jotform form
- jotform survey
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Where does Jotform compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Survey and form tools | 3rd of 6 | 7.6% | Shown above |
| Form builders | 1st of 7 | 69.4% | Show ranking |
Is Jotform your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.