Brandwave

Microsoft Forms vs Tally:Which is more popular?

In September 2026, Tally had more branded searches than Microsoft Forms among form builders in New Zealand. Tally had about 170 branded searches, while Microsoft Forms had 10. Tally made up 2.7% of all form builder searches we track, and Microsoft Forms accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about form builders, Tally appeared in all five answers and Microsoft Forms in three. Tally was mentioned before Microsoft Forms in four out of five answers.

Among form builders in New Zealand in September 2026

Who do people search for more?

Tally, about 17 searches for every 1 for Microsoft Forms

Tally 170 searchesMicrosoft Forms 10 searches

Who does AI mention more?

Tally, mentioned in every answer we collected

Tally in 5 of 5Microsoft Forms in 3 of 5

Who does AI recommend more?

Tally, named ahead of Microsoft Forms in 4 of 5 answers

Tally first in 4Microsoft Forms first in 1

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Top form builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tally appeared in all five answers. Microsoft Forms was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tally was listed before Microsoft Forms in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jotform1st
  2. Tally2nd
  3. Typeform3rd
  4. Fillout4th
  5. Snapforms5th
  6. Google Forms6th
  7. Microsoft Forms7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about form builders

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Forms or Tally more popular in search?

This chart shows how often people search Google for Microsoft Forms and Tally by name. Each line represents a brand's share of searches for all seven form builders we track, month by month, from searches in New Zealand.

Microsoft Forms and Tally among form builders in New Zealand, by month

Share of searches by month for Tally, Microsoft Forms. The figures are in the table below the chart.

View monthly share of searches table
MonthJotformTypeformFilloutTallyGoogle FormsSnapformsMicrosoft Forms
Oct 202566.2%28.6%3.2%1.1%0.3%0.6%0.15%
Nov 202565.4%28.2%3.1%1.6%0.74%0.74%0.15%
Dec 202569.9%24.1%2.7%1.7%0.72%0.96%0%
Jan 202664.7%28.8%3.1%1.6%0.72%0.9%0.18%
Feb 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
Mar 202668.9%24.2%3.3%1.4%1.4%0.64%0.13%
Apr 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
May 202667.1%24.4%4%2.6%1.1%0.76%0.15%
Jun 202671.8%21.3%3.5%1.9%0.93%0.53%0.13%
Jul 202670.9%20.9%4.2%2.3%1.1%0.48%0.16%
Aug 202670.2%20.7%5.1%1.8%1.4%0.64%0.16%
Sep 202669.4%20.5%5%2.7%1.4%0.79%0.16%

How has the Microsoft Forms and Tally comparison changed over the last 12 months?

3 findings
  • Tally was ahead of Microsoft Forms in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Microsoft Forms’ share of searches among form builders in New Zealand moved from 0.15% to 0.16%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Tally’s share of searches among form builders in New Zealand moved from 1.1% to 2.7%, and its estimated monthly branded searches moved from 70 to 170.

How did search popularity change for New Zealand form builders in September 2026?

1 change

  1. In September 2026, Tally gained share of searches among form builders in New Zealand, from 1.8% to 2.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Forms’ and Tally’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Forms

1 branded search term

  • microsoftforms

Tally

1 branded search term

  • tally forms

How the Brand Demand Index is measured

Other head-to-heads among form builders

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