Brandwave

Microsoft Forms vs Snapforms:Which is more popular?

In September 2026, Snapforms had more branded searches than Microsoft Forms among form builders in New Zealand. Snapforms had about 50 branded searches, while Microsoft Forms had 10. Snapforms made up 0.79% of all form builder searches we track, and Microsoft Forms accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about form builders, Microsoft Forms appeared in three of the five answers and Snapforms in two. Microsoft Forms and Snapforms were each mentioned first in two of the four answers that named either.

Among form builders in New Zealand in September 2026

Who do people search for more?

Snapforms, about 5 searches for every 1 for Microsoft Forms

Snapforms 50 searchesMicrosoft Forms 10 searches

Who does AI mention more?

Microsoft Forms, mentioned in 3 of 5 answers, Snapforms in 2

Microsoft Forms in 3 of 5Snapforms in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Microsoft Forms first in 2Snapforms first in 2

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Top form builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Forms was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Snapforms was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Forms and Snapforms were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jotform1st
  2. Tally2nd
  3. Typeform3rd
  4. Fillout4th
  5. Snapforms5th
  6. Google Forms6th
  7. Microsoft Forms7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jotform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tally5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fillout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Forms3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapforms2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about form builders

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Forms or Snapforms more popular in search?

This chart shows how often people search Google for Microsoft Forms and Snapforms by name. Each line represents a brand's share of searches for all seven form builders we track, month by month, from searches in New Zealand.

Microsoft Forms and Snapforms among form builders in New Zealand, by month

Share of searches by month for Snapforms, Microsoft Forms. The figures are in the table below the chart.

View monthly share of searches table
MonthJotformTypeformFilloutTallyGoogle FormsSnapformsMicrosoft Forms
Oct 202566.2%28.6%3.2%1.1%0.3%0.6%0.15%
Nov 202565.4%28.2%3.1%1.6%0.74%0.74%0.15%
Dec 202569.9%24.1%2.7%1.7%0.72%0.96%0%
Jan 202664.7%28.8%3.1%1.6%0.72%0.9%0.18%
Feb 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
Mar 202668.9%24.2%3.3%1.4%1.4%0.64%0.13%
Apr 202668.1%24.8%3.3%2.2%0.77%0.77%0.15%
May 202667.1%24.4%4%2.6%1.1%0.76%0.15%
Jun 202671.8%21.3%3.5%1.9%0.93%0.53%0.13%
Jul 202670.9%20.9%4.2%2.3%1.1%0.48%0.16%
Aug 202670.2%20.7%5.1%1.8%1.4%0.64%0.16%
Sep 202669.4%20.5%5%2.7%1.4%0.79%0.16%

How has the Microsoft Forms and Snapforms comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand form builders in September 2026?

1 change

  1. Estimated monthly branded searches for Snapforms in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Forms’ and Snapforms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Forms

1 branded search term

  • microsoftforms

Snapforms

1 branded search term

  • snapforms

How the Brand Demand Index is measured

Other head-to-heads among form builders

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