Apple Maps vs Google Maps:Which is more popular by branded search in New Zealand?
In August 2026, Google Maps had more branded searches than Apple Maps among maps and navigation apps in New Zealand. Google Maps was estimated to have 754K branded searches compared to Apple Maps’ 4.1K, and held a 98.7% Share of Search versus Apple Maps’ 0.54%.
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Which is more popular in search, Apple Maps or Google Maps?
Compare the map and navigation apps New Zealand drivers and walkers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Maps, Apple Maps. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Maps | Apple Maps | Waze | AllTrails |
|---|---|---|---|---|
| Oct 2025 | 98.7% | 0.42% | 0.47% | 0.39% |
| Nov 2025 | 98.7% | 0.36% | 0.42% | 0.48% |
| Dec 2025 | 98.2% | 0.35% | 0.72% | 0.72% |
| Jan 2026 | 98.1% | 0.44% | 0.63% | 0.88% |
| Feb 2026 | 98.6% | 0.43% | 0.51% | 0.48% |
| Mar 2026 | 98.4% | 0.53% | 0.61% | 0.48% |
| Apr 2026 | 98.2% | 0.64% | 0.54% | 0.58% |
| May 2026 | 98.6% | 0.43% | 0.55% | 0.4% |
| Jun 2026 | 98.7% | 0.53% | 0.43% | 0.33% |
| Jul 2026 | 98.5% | 0.53% | 0.55% | 0.47% |
| Aug 2026 | 98.7% | 0.54% | 0.42% | 0.33% |
| Sep 2026 | — | — | — | — |
How has the Apple Maps and Google Maps comparison changed over the last 12 months?
3 findings
- Google Maps was ahead of Apple Maps in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple Maps’ estimated Share of Search among maps and navigation apps in New Zealand moved from 0.42% to 0.54%, and its estimated monthly branded searches moved from 3.3K to 4.1K.
- Across the 11 months ending August 2026, Google Maps’ estimated Share of Search among maps and navigation apps in New Zealand held steady at 98.7%, and its estimated monthly branded searches moved from 768K to 754K.
How did search popularity change for New Zealand maps and navigation apps in August 2026?
1 change
In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Maps’ and Google Maps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Maps
11 branded search terms
- apple maps
- apple maps android
- apple maps app
- apple maps directions
- apple maps maps
- apple maps near me
- apple maps nz
- apple maps online
- apple maps street view
- applemaps
- applemaps app
Google Maps
23 branded search terms
- google maps
- google maps a
- google maps app
- google maps directions
- google maps driving directions
- google maps maps
- google maps near me
- google maps new zealand
- google maps offline
- google maps online
- google maps restaurants
- google maps satellite
- google maps satellite view
- google maps street view
- googlemaps
- googlemaps app
- googlemaps directions
- googlemaps maps
- maps google com
- maps google maps
- my google maps
- route planning google maps
- ww google maps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.