Gaia GPS vs Plan My Walk:Which is more popular in New Zealand?
In October 2026, Plan My Walk had more branded searches than Gaia GPS among hiking and tramping apps in New Zealand. Plan My Walk had about 880 branded searches, while Gaia GPS had 170. Plan My Walk made up 11.5% of all hiking and tramping app searches we track, and Gaia GPS accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about hiking and tramping apps, Plan My Walk appeared in all five answers and Gaia GPS in two. Plan My Walk was mentioned before Gaia GPS in four out of five answers.
Who do people search for more?
Plan My Walk, about 5 searches for every 1 for Gaia GPS
Who does AI mention more?
Plan My Walk, mentioned in every answer we collected
Who does AI recommend more?
Plan My Walk, named ahead of Gaia GPS in 4 of 5 answers
Follow Gaia GPS vs Plan My Walk and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hiking and tramping apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plan My Walk appeared in all five answers. Gaia GPS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Plan My Walk was listed before Gaia GPS in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Plan My Walk1st
AllTrails2nd
Topo Maps+3rd
Gaia GPS4th
Komoot5th
Wikiloc–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AllTrails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plan My Walk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Topo Maps+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaia GPS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Komoot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wikiloc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking and tramping apps
5 answers
Asked ChatGPT
“Which hiking and tramping app should I use in New Zealand?”
Asked ChatGPT
“What are the best hiking and tramping apps in New Zealand?”
Asked ChatGPT
“What's the best hiking and tramping app in New Zealand for day walks?”
Searched Google, AI Overview
“best hiking app”
Searched Google, AI Overview
“tramping app nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gaia GPS or Plan My Walk more popular in search?
This chart shows how often people search Google for Gaia GPS and Plan My Walk by name. Each line represents a brand's share of searches for all six hiking and tramping apps we track, month by month, from searches in New Zealand.
Share of searches by month for Plan My Walk, Gaia GPS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topo Maps+ | AllTrails | Plan My Walk | Komoot | Gaia GPS | Wikiloc |
|---|---|---|---|---|---|---|
| Nov 2025 | 48.2% | 31.9% | 7.9% | 8% | 2.3% | 1.6% |
| Dec 2025 | 38.8% | 38.8% | 9.5% | 9.6% | 2.3% | 0.97% |
| Jan 2026 | 38.7% | 38.8% | 11.4% | 7.8% | 2.3% | 1.1% |
| Feb 2026 | 46.3% | 30.5% | 10.5% | 9.4% | 2.2% | 1.1% |
| Mar 2026 | 52.3% | 28.2% | 9.7% | 7.1% | 2.1% | 0.68% |
| Apr 2026 | 45.8% | 30.3% | 13.5% | 7.6% | 1.9% | 0.83% |
| May 2026 | 50.7% | 27.8% | 11.5% | 6.9% | 2% | 1% |
| Jun 2026 | 52.1% | 27.6% | 10.4% | 7.1% | 2% | 0.72% |
| Jul 2026 | 49.5% | 33.1% | 8.1% | 6.7% | 1.9% | 0.69% |
| Aug 2026 | 56.3% | 24.4% | 9.2% | 7.7% | 1.8% | 0.64% |
| Sep 2026 | 46.9% | 31.4% | 11.5% | 7.8% | 1.8% | 0.65% |
| Oct 2026 | 46.9% | 31.3% | 11.5% | 7.7% | 2.2% | 0.52% |
How has branded search for Gaia GPS and Plan My Walk changed in New Zealand over the last 12 months?
3 findings
- Plan My Walk was ahead of Gaia GPS in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gaia GPS’s share of searches among hiking and tramping apps in New Zealand moved from 2.3% to 2.2%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 12 months ending October 2026, Plan My Walk’s share of searches among hiking and tramping apps in New Zealand moved from 7.9% to 11.5%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for New Zealand hiking and tramping apps in October 2026?
2 changes
Estimated monthly branded searches for Plan My Walk in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in October 2026.
Estimated monthly branded searches for Gaia GPS in New Zealand fell 19% over 12 measured months, from 210 to 170 in October 2026.
How are Gaia GPS’s and Plan My Walk’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gaia GPS’s and Plan My Walk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gaia GPS
3 branded search terms
- gaia gps
- gaiagps
- gaiagps hiking app
Plan My Walk
1 branded search term
- plan my walk
Other head-to-heads among hiking and tramping apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.