Brandwave

AllTrails vs Komoot:Which is more popular in New Zealand?

In October 2026, AllTrails had more branded searches than Komoot among hiking and tramping apps in New Zealand. AllTrails had about 2,400 branded searches, while Komoot had 590. AllTrails made up 31.3% of all hiking and tramping app searches we track, and Komoot accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about hiking and tramping apps, AllTrails appeared in all five answers and Komoot in one. AllTrails was mentioned before Komoot in every answer.

Among hiking and tramping apps in New Zealand in October 2026

Who do people search for more?

AllTrails, about 4 searches for every 1 for Komoot

AllTrails 2.4K searchesKomoot 590 searches

Who does AI mention more?

AllTrails, mentioned in every answer we collected

AllTrails in 5 of 5Komoot in 1 of 5

Who does AI recommend more?

AllTrails, named ahead of Komoot in every answer

AllTrails first in 5Komoot never first

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Top hiking and tramping apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AllTrails appeared in all five answers. Komoot was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. AllTrails was listed before Komoot in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plan My Walk1st
  2. AllTrails2nd
  3. Topo Maps+3rd
  4. Gaia GPS4th
  5. Komoot5th
  6. Wikiloc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AllTrails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plan My Walk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Topo Maps+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gaia GPS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komoot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wikiloc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hiking and tramping apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AllTrails or Komoot more popular in search?

This chart shows how often people search Google for AllTrails and Komoot by name. Each line represents a brand's share of searches for all six hiking and tramping apps we track, month by month, from searches in New Zealand.

AllTrails and Komoot among hiking and tramping apps in New Zealand, by month

Share of searches by month for AllTrails, Komoot. The figures are in the table below the chart.

View monthly share of searches table
MonthTopo Maps+AllTrailsPlan My WalkKomootGaia GPSWikiloc
Nov 202548.2%31.9%7.9%8%2.3%1.6%
Dec 202538.8%38.8%9.5%9.6%2.3%0.97%
Jan 202638.7%38.8%11.4%7.8%2.3%1.1%
Feb 202646.3%30.5%10.5%9.4%2.2%1.1%
Mar 202652.3%28.2%9.7%7.1%2.1%0.68%
Apr 202645.8%30.3%13.5%7.6%1.9%0.83%
May 202650.7%27.8%11.5%6.9%2%1%
Jun 202652.1%27.6%10.4%7.1%2%0.72%
Jul 202649.5%33.1%8.1%6.7%1.9%0.69%
Aug 202656.3%24.4%9.2%7.7%1.8%0.64%
Sep 202646.9%31.4%11.5%7.8%1.8%0.65%
Oct 202646.9%31.3%11.5%7.7%2.2%0.52%

How has branded search for AllTrails and Komoot changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand hiking and tramping apps in October 2026?

2 changes
  1. Estimated monthly branded searches for Komoot in New Zealand fell 19.2% over 12 measured months, from 730 to 590 in October 2026.

  2. Estimated monthly branded searches for AllTrails in New Zealand fell 17.5% over 12 measured months, from 2.9K to 2.4K in October 2026.

How are AllTrails’ and Komoot’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using AllTrails’ and Komoot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AllTrails

2 branded search terms

  • alltrails
  • alltrails trail maps

Komoot

2 branded search terms

  • komoot
  • komoot hiking app

How the Brand Demand Index is measured

Other head-to-heads among hiking and tramping apps

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