AllTrails vs Gaia GPS:Which is more popular in New Zealand?
In October 2026, AllTrails had more branded searches than Gaia GPS among hiking and tramping apps in New Zealand. AllTrails had about 2,400 branded searches, while Gaia GPS had 170. AllTrails made up 31.3% of all hiking and tramping app searches we track, and Gaia GPS accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about hiking and tramping apps, AllTrails appeared in all five answers and Gaia GPS in two. AllTrails was mentioned before Gaia GPS in every answer.
Who do people search for more?
AllTrails, about 14 searches for every 1 for Gaia GPS
Who does AI mention more?
AllTrails, mentioned in every answer we collected
Who does AI recommend more?
AllTrails, named ahead of Gaia GPS in every answer
Follow AllTrails vs Gaia GPS and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hiking and tramping apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AllTrails appeared in all five answers. Gaia GPS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AllTrails was listed before Gaia GPS in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Plan My Walk1st- AllTrails2nd
Topo Maps+3rd
Gaia GPS4th
Komoot5th
Wikiloc–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AllTrails5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plan My Walk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Topo Maps+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaia GPS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Komoot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wikiloc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking and tramping apps
5 answers
Asked ChatGPT
“Which hiking and tramping app should I use in New Zealand?”
Asked ChatGPT
“What are the best hiking and tramping apps in New Zealand?”
Asked ChatGPT
“What's the best hiking and tramping app in New Zealand for day walks?”
Searched Google, AI Overview
“best hiking app”
Searched Google, AI Overview
“tramping app nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AllTrails or Gaia GPS more popular in search?
This chart shows how often people search Google for AllTrails and Gaia GPS by name. Each line represents a brand's share of searches for all six hiking and tramping apps we track, month by month, from searches in New Zealand.
Share of searches by month for AllTrails, Gaia GPS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topo Maps+ | AllTrails | Plan My Walk | Komoot | Gaia GPS | Wikiloc |
|---|---|---|---|---|---|---|
| Nov 2025 | 48.2% | 31.9% | 7.9% | 8% | 2.3% | 1.6% |
| Dec 2025 | 38.8% | 38.8% | 9.5% | 9.6% | 2.3% | 0.97% |
| Jan 2026 | 38.7% | 38.8% | 11.4% | 7.8% | 2.3% | 1.1% |
| Feb 2026 | 46.3% | 30.5% | 10.5% | 9.4% | 2.2% | 1.1% |
| Mar 2026 | 52.3% | 28.2% | 9.7% | 7.1% | 2.1% | 0.68% |
| Apr 2026 | 45.8% | 30.3% | 13.5% | 7.6% | 1.9% | 0.83% |
| May 2026 | 50.7% | 27.8% | 11.5% | 6.9% | 2% | 1% |
| Jun 2026 | 52.1% | 27.6% | 10.4% | 7.1% | 2% | 0.72% |
| Jul 2026 | 49.5% | 33.1% | 8.1% | 6.7% | 1.9% | 0.69% |
| Aug 2026 | 56.3% | 24.4% | 9.2% | 7.7% | 1.8% | 0.64% |
| Sep 2026 | 46.9% | 31.4% | 11.5% | 7.8% | 1.8% | 0.65% |
| Oct 2026 | 46.9% | 31.3% | 11.5% | 7.7% | 2.2% | 0.52% |
How has branded search for AllTrails and Gaia GPS changed in New Zealand over the last 12 months?
3 findings
- AllTrails was ahead of Gaia GPS in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AllTrails’ share of searches among hiking and tramping apps in New Zealand moved from 31.9% to 31.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending October 2026, Gaia GPS’s share of searches among hiking and tramping apps in New Zealand moved from 2.3% to 2.2%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand hiking and tramping apps in October 2026?
2 changes
How are AllTrails’ and Gaia GPS’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using AllTrails’ and Gaia GPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hiking and tramping apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.